Ewurafua Addo-Atuah, Head of Marketing, ABL
Accra Brewery Limited (ABL) has expanded the product range of its
flagship brand – CLUB Beer – with the introduction of 500 millilitre cans.
These 500ml cans complement CLUB Beer’s existing 330ml, 625ml
returnable glass bottles and Bubra (draught).
Ewurafua Addo-Atuah, Head of Marketing, ABL, stated that “the introduction
of CLUB Beer cans highlights our company’s effort to be trusted for our diverse
portfolio of high-quality brands to suit every palate.”
“This innovation will contribute to CLUB Beer’s continued presence
throughout different occasions and generations, as well as enhance its appeal
among consumers as a truly Ghanaian brand that brings friends together,” she added.
She further assured consumers of CLUB Beer’s continuous drive to
serve exciting new offerings.
Ms. Addo-Atuah further expressed her delight in the level of
convenience the new cans would offer consumers of CLUB.
She remarked that CLUB had always prided itself in offering
differentiated experiences that drive resonance with consumers whilst mirroring
their needs and introduction of the cans marks another one of these experiences
for Charlies across the country.
“In addition, the aluminium cans give credence to ABL’s commitment to invest in a Cleaner
World where natural resources are shared and preserved for the future,”
she stated.
Aluminium cans are considered to be the most recyclable beverage
packaging which result in an increase in value and recycling rate unlike other
forms of packaging.
CLUB Beer 500ml cans are available for sale in all retail shops and
key distributor points.
