Olumide Olatunji (2nd right) joined by Kofi Awankwa, Lead and Head of Examinations; Philip Danso, Head of Licensing, BoG; and D.K. Mensah, CEO of Ghana Association of Bankers, to unveil the new logo
ACCESS BANK Ghana has announced the unveiling of its new brand identity to signify the company’s global appeal and strategy of becoming Africa’s gateway to the world and one of the largest retail banks in Ghana.
The new
visual identity, which includes a new logo, unique brand colours and refined
brand promise, follows the successful merger between our parent company Access
Bank Plc and erstwhile Diamond Bank in Nigeria and subsequent approval received
from the Bank of Ghana (BoG) to commence its rebranding exercise.
Beginning
today, all Access Bank branch locations and offices in Ghana will be
transformed to reflect the new identity. Beyond the change in our visual
identity, our new promise of more than banking will enable us to provide more
services that enrich the lives of our customers, more support and opportunities
for our employees, more ideas to innovate our industry and create more
prosperity for Ghana.
Providing
more insights into the new brand identity, Managing Director of Access Bank
Ghana, Olumide Olatunji, remarked: “These are exciting times for us and
thousands of our customers across the country. Access Bank has grown over Press
Release time and has built an enviable brand in the wholesale banking segment
but increasingly we have always wanted to strengthen our retail franchise to
enable us diversify and serve the whole value chain, right down to the ordinary
woman in the village.”
“With this
new identity, we shall be opening more doors that will offer families the
opportunity to realise their dreams, providing Ghanaian businesses with access
to intra Africa trade and global markets and giving budding entrepreneurs the
tools to build a business,” he added.
The new
Access Bank is the largest retail bank in Africa with over 29 million customers
and over 27,000 staff in 12 countries across three continents.
