Sports News of Thursday, 8 November 2018
The Management of Kumasi Asante Kotoko SC has appointed Primeval Media Consult and Imajin and Fusion as marketing partners of the club, after a competitive selection process.
A letter signed by George Amoako, Chief Executive Officer (CEO) and addressed to the two firms explained that they had both been put in charge of the branding of the club, securing and maintenance of both new and old corporate sponsors and others to be specified by management.
Primeval Media Consult would solely take charge of the print version of the club’s official mouthpiece, Kotoko Express.
“By this letter, Asante Kotoko Sporting Club would want your company, Primeval Media to become one of our marketing partners in charge of the Kotoko Express (print version), seeking new corporate sponsors and maintaining them (including current ones), branding the club and any other assignment, which management may deem fit to request of you,” the letter read.
It said, Imajin and Fusion, on the other hand, would also handle supporters’ mobilisation.
“By this letter, Asante Kotoko Sporting Club would want your company, Imajin, and Fusion, to become one of our marketing partners in charge of supporters mobilisation, corporate sponsorship, branding and any other assignment which management may deem fit to request from you.”
The Management of the club had recently put out a request for Expression of Interest for the marketing department of the club.
Many companies, both local and international, sent in their bids but management of the club said, they gave the two companies the nod “upon painstaking due diligence.