Francis Ameyibor, GNA
Accra, Oct. 24, GNA – Ghana Oil Company
Limited (GOIL) on Wednesday said it will continue to offer value for money to
customer by giving them the right quantity and quality of fuel purchased.
“On account of our sterling performance, the
Chartered Institute of Marketing Ghana (CIMG) has for the third consecutive
year decorated GOIL with the prestige CIMG Petroleum Company of the Year.
“GOIL has also been adjudged as the number one
amongst over 85 competing OMCs,” Mr Alex Josiah Adzew, Chief Operating Officer
stated at the launch of a national GOIL Customer Appreciation Award Scheme
tagged: “GOIL Efie ne Fie”.
The GOIL Customer Appreciation Award Scheme
which is an instant reward mechanism for customers who patronise GOIL’s
products would run from October 24, 2018 to January 31st 2019.
Through the scheme, about 918,420 items would
be given out instantly, while about 2,504 items would eventually be offered out
as ultimate rewards throughout the period.
Mr Adzew explained that as the biggest
indigenous OMC, “GOIL believes that its profit should be ploughed back into the
Ghanaian economy. That’s is why we are listed on the Ghana Stock Exchange with
over 16,000 shareholders who are mainly Ghanaian individuals and Ghanaian-owned
Mr Kwamena Bartels, said GOIL Board Chairman
noted that the GOIL Customer Appreciation Award Scheme fixed into the company’s
general target was to double its market share in the Oil Marketing Industry.
Mr Bartels said the Board, Management and
Staff were committed to continue to expand the company’s operations.
“We are determined to increase our market
share from the 18.2 per cent to something in the neighbourhood of about 30 per
cent or more. We want to control the market especially to make sure that we
control the prices of various products produced by the company,” he stated.
Mr Bartels, was hopeful that GOIL would use
its market leader position to drive down the prices of petroleum products in
“We believe that when we grow the market share
to the over 30 per cent, we can influence the prices and the consumer will
benefit,” he stated.