Business News of Saturday, 1 September 2018
Hamamat African Beauty is making waves in the country’s business climate by being the first online-based retailer to ship freshly handmade shea butter directly from Ghana to the world.
The brand, known for its collection of natural African skincare products, was founded by proud Ghanaian native and former model and beauty queen, Hamamat Montia.
A dynamic individual and a source of inspiration for women all over the world, Hamamat is known as the Global African Ambassador with a passion for sharing Africa’s cultures and traditions to a global audience.
In 2017, she created ‘Hamamat African Beauty’, which offers authentic, handmade skincare products made with 100% natural ingredients from ancient African origins.
Hamamat African Beauty takes people on a journey on how Ghanaian ancestors, who had a rich and deep connection with the land, cared for their skin and beauty using ingredients provided by the natural environment. Indigenous plants and ingredients, used since antiquity by wise African healers, are carried forth to this day to make Hamamat African Beauty products.
The Golden Shea Butter and Safari Shea Butter are the brand’s flagship products. Carefully made by hand using ancient techniques, the Golden Shea butter has a load of benefits: it soothes dry skin and lips; eliminates wrinkles; relieves skin peeling after sunburn, insect bites, boils, wounds, skin allergies and diaper rash; decreases scarring; reverses stretch marks; and stimulates hair growth. It is also an effective treatment for Eczema, Dermatitis and other blemishes.
Equally sought after is the Safari Shea Butter. Apart from giving the skin a youthful glow, the Safari Shea Butter is high in anti-inflammatory and therapeutic properties, which makes it the best natural ointment for arthritis, joint pains, muscle aches, bruising, swelling, etc.
Another popular product is the African Black Soap. Marta S. from Warsaw, Poland writes in her review, “The Safari Shea Butter is golden. I had a red rash on my arm. It was itcy and irritable. My friend suggested I use the Safari Shea Butter and instantly my rash began to heal. I was skeptical because I am from Poland and shea butter is not common. But I think everyone needs to know about this shea butter.”
Handcrafted in Ghana using ancient African skincare secrets, the products of Hamamat African Beauty are designed to soothe, heal, enhance and reveal the true inner beauty of one’s body, mind and soul. Embracing one’s skin and natural beauty is Hamamat African Beauty’s fervent mission.
Today, the brand ships its products worldwide, making it possible for people of different cultures to experience Africa’s best kept, natural remedies.
“I couldn’t wait to get my products directly from Ghana,” says Amy Choi from Busan Metropolitan City, South Korea. “I first heard about Hamamat online through Instagram. I have been suffering from Ezcema for a few years now and the flare ups are horrible. I read the reviews and I am happy to say, no matter how far I am, I will always order Hamamat African Beauty. This stuff works!”
“This is such an excellent product I have been using Shea butter products for years however there is something really special about the ones from Hamamat African Beauty they really work!!! I shared the Safari Shea Butter with my sister-in-law who had hurt her back, she couldn’t stop thanking me for how much it helped. I tell you man it’s the best thank you,” says Andrea G. from California, United States.
Ghanaians, on the other hand, can enjoy same day delivery of these exceptional products. Before becoming an entrepreneur, Hamamat has always carried a deep love for nature and empathy for the people of Ghana. Through the Hamamat brand, she is able to empower Ghanaian women and children through her charitable projects and provide jobs to the people in her community.
With the advent of her brand’s global shipping, she is paving the way for other local Ghanaian businesses to follow her lead and tap into the global market.