Business News of Friday, 9 March 2018
Source: classfmonline.com
2018-03-09
File photo; SMEs have been advised to use the internet to advertise their products and services
The Ashanti regional Director of the Ministry of Trade and Industry, Mr Mamuda Osman, has advised Small and Medium Enterprises to utilize the modern technology to market themselves and drive customers to patronize their products.
He said the world has become a global village to the extent that businesses and transactions can be done through the use of the internet.
“The world is a global village and when we say a global village…what we are referring to is the fact that the whole world is trading together. Today, you can sit in the comfort of your home and buy something from a different country and you can also sit in the comfort of your home and let somebody in a different country get to know what you’re doing,” he said.
Mr Osman said this in an interview with Adehye FM’s Elisha Adarkwah at the sidelines of an ICT and business development training workshop organised by Acme AOT consult in collaboration with the Association of Small Scale Industries for SME’s held in Kumasi on Thursday, 8 March 2018.
The training was under the theme: “Impacting SME’s with modern technology”.
He advised the SME’s to make use of the internet and the modern technologies to market their products and get business partners across the world to transact business with them.
“We want to advice and urge our brothers and sisters in the SME sector to acquire knowledge as far as technology is concern, and put technology into their work and it’s by so doing that they can get their businesses outside the shores of Ghana and also be able to have business partners beyond the shores of Ghana,” he said.
He indicated that the ministry of trade and industry is currently operating a web base product gallery created to help the SME’s who are into the production of made in Ghana products to advertise their product online.
Mr Osman urged SME owners especially those who are in the manufacturing sector to take advantage of the web base product gallery to advertise their product for free.
Head of Operations for Acme AOT Consult, Mr Aurelius Osei, also advised the SME’s to make use of their smart phones to market their products and learn something new to grow their business.