Business News of Wednesday, 13 December 2017
Groupe Ndoum has unveiled a new reality TV show ‘The Deal’ in partnership with Executive Director of the series, Nene Amoako-Attah, at the Coconut Grove Hotel in Accra on Tuesday, December 12, 2017.
At the launch, it was revealed that student entrepreneurship would get a big boost through this “new and exciting” business pitch reality show with participants from different universities across Ghana which seeks to handpick the next Ghanaian business icon.
The exercise will also present the contestants the unique opportunity to discover their ability to pitch their business ideas and to test their potential to convince judges and investors with their presentations.
Nene Amoako-Attah, while expressing his excitement to partner with the Nduom Groupe said ‘The Deal’ was a platform that assures the discovery, the nurturing and the unleashing of the next generation of enterprise heroes of Ghana.
“The exciting thing about today is the fact that this idea of The Deal holds the promise of increasing or recreating hundreds of powerful business ideas that will make a significant contribution to revolutionalizing the business growth agenda of this nation.”
A keynote address by Vice President, Business Development and Finance, at Groupe Nduom, Dr Nana Kweku Nduom, termed the show as an “interesting concept” said the idea does not only speak about the passion of participants who came with the idea but linked to his passion as well since he is passionate about creating new things.
Dr. Nduom added that despite its similarity to American reality show ‘The Apprentice’, he believes that The Deal is a “television show that is really going to develop a new sort of mindset for applicants and people who watch the show.”
He reiterated that there will be opportunities for young budding entrepreneurs, winners or not, to be coached by mentors and have investors capitalize on their business ideas.
“….With The Deal, when you leave you this programme, you leave on a high note that actually unlocks an opportunity for you. So when you go through this programme, it’s not just the winners that win. As you are going through you’re gonna have your mentors, have experiences and learn what it’s like to build a business- the marketing sills, the accounting skills, you name it.” According to participants who were asked why they showed interest in the competitive series, the common answer the run through was how passionate they were about entrepreneurship as well as help reduce employment rate in the nation.
Though auditions have not yet started, The Deal has received over 60 applications from aspiring business owners. Participants are required to carry their proof of age, business and nationality.
The 10 final contestants who will be housed at Trassaco will be presented with various unique challenges such as solo acts and combination skits every week.
The 45 minutes competitive reality series is a production appearing exclusively on youth television channel, Campus TV.
Winner of the Season will be awarded a cash prize of GHC25, 000, a brand new panda fiat, an office space, 2 laptops and gets to benefit from a sustained mentoring programme.
However, there will be consolidation prizes for first and second runners-up including a pool of investors who will be on the lookout for brilliant ideas and would like to back it with funding.