Entertainment of Tuesday, 12 December 2017
Source: Ajayi Oluwapelumi Tobi
Cynthia Mireku, a Belgium based musicpreneur known in the social circles as Baby Cash has snubbed the idea of investing in self acclaimed King of dancehall artist known as Shatta Wale, ascribing her action to Shatta Wale’s fast depreciating brand and low appeal to international market.
It is no news that Shatta Wale has been embroiled in all sorts of controversies; painting him as an uncouth artist- whose brand cannot be pushed above the shores of Ghana.
He was recently caught on camera slapping one of his bodyguard during his performance, and seen in a widespread video shooting live ammunitions into the air. Before then, he caused a stir in the blossoming relationship between two most thriving music industry in West Africa; Ghana and Nigeria, by referring to Nigeria’s world renowned artist, Wizkid as “no super star.”
A pronouncement which has since been condemned by many Ghanaian artists and tongue lashed by several Nigerian top artists and fans, who expected so much from influential artist like Shatta Wale.
Baby Cash who also add her voice to the thorn Shatta Wale is becoming in the flesh of the industry, during the unveiling of her record label, Baby Cash Records, in Accra over the weekend said “one would expect that Shatta Wale would be working toward solidifying his brand in order for him to be more appealing to the international market, but he rather enjoys thriving on negative publicity which is limiting his brand to Ghana.
For me, this contradicts my vision for him, when I first expressed my interest in buying his empire over in the second quarter of this year.”
Baby Cash expressed her hope in talented young artists who could still be trained, taught and branded not only for Ghana, but as part of Ghana’s export to the world, “reason why I signed these two up and coming artists by the name Clinton Adumatah with stage name Clintex and Albert Kofi Omar known as D.Sky on a $4.2m contract which will last for the period of 3years; this includes provision of cars, accommodation, Europe tour and most especially, personal and career development.”