Marketing Director, pladis West Africa, Mrs. Toyin Nnodi, has highly commended Ghanaians for patronising the much loved McVitie’s biscuit for the past 40 years since it was introduced in Ghana.
She said the rate at which McVitie’s biscuits is being patronised in Ghana is overwhelming and deserves commendation.
Speaking at the launch of a national consumer promotion in Ghana to celebrate the 125th year anniversary of the much-loved McVitie’s Digestive biscuits in Accra, Mrs. Toyin Nnodi said the McVitie’s Digestive 125th Anniversary promotion which commenced on 20th November, 2017 will run for six weeks until 31st December, 2017.
She said at the end of the promotional period, a total of three consumers will be selected to win cash prizes. One person will win the grand prize of GH¢ 10,000, another will win GH¢ 5,000 and the other will also win GH¢ 2,000. In addition, tens of thousands of consumers will win airtime of various denominations between GH¢ 1 and GH¢ 5.
She explained that to participate in the 125th anniversary promotion and stand a chance to win the exciting cash and airtime prizes, consumers need to:
- Buy the McVitie’s Digestive 125th Anniversary special promotional 40g pack
- Look for the white label pasted on any of the special promotional packs
- Scratch the foil on the white label to reveal the unique promotion code
- Text the code on the white label to the SMS short code 1393 to enter the draws for a chance to win any of the promo prizes.
“To ensure the McVitie’s Digestive 125th anniversary promotion is transparent and fair, every mobile number that enters into the promotion will have an equal chance of winning any of the airtime or cash prizes at any time throughout the duration of the promo, irrespective of when the number is entered into the promo”, Mrs. Toyin Nnodi indicated.
Also commenting on the promotion, Mr. Ali Jaber, Managing Director, Sub Saharan Africa said “the McVitie’s Digestive 125th Anniversary Promotion is the first ever from the McVitie’s brand. This campaign is driven by pladis’s commitment to promise happiness to the world with every bite through our range of high quality and delicious tasting biscuit and confectionery products.
From the moment McVitie’s entered Ghana in 1980, almost 40 years ago, the McVitie’s range of biscuits and the original McVitie’s Digestive in particular, has enjoyed a lot of love and support from Ghanaian consumers. We therefore decided to celebrate our significant 125th year anniversary milestone by running a promotion to reward our consumers who have made McVitie’s Digestive and the McVitie’s brand a great success story in the region.”
In November 2017, the company launched two new products; McVitie’s Digestive Choc Chip and McVitie’s Hobnobs Choc Chip (the original Digestive and Hobnobs biscuits with chocolate chips embedded in the biscuits) into the Ghanaian market, expanding its portfolio of delicious tasting McVitie’s biscuits, currently being produced in Nigeria.
Products produced by pladis, including the original McVitie’s Digestive, reach approximately 4 billion people worldwide