Three years after emerging onto the Ghanaian market with Verna Natural Mineral Water, Twellium Industrial Company Limited has repositioned the brand, focusing on style and fashion to appeal to consumers to consume more water.
Verna with its motto, Changing Lives, has so far changed the lives of five Ghanaians.
The rebranding was done at the Labadi Beach Hotel on Saturday, November 18th, with three beautiful autistic girls who had dreams of becoming actresses and models.
The girls were paired with great celebrities such as Juliet Ibrahim, Naa Ashorkor, Anita Akuffo, Deborah Vanessa, Victoria Lebene, Afi Antonio, Charlotte Derban and other top models for pictures and endorsement of the rebranded product.
Speaking exclusively to Kasapa News, the Assistant Marketing Manager of Twellium Industrial Company Limited, Emelia Gyasi said “Verna Natural Mineral Water is the premium water brand in Ghana that loves to give back and support the less privileged in society.
It’s a dream for them, to feel for ones the sense of importance for them in our community we live in. We at Twellium made that dream come true by allowing them play a major part in endorsing the new Verna brand alongside with our celebrities.
This goes on to spell out our vision of touching people’s lives with the Verna Changing Lives initiative powered by Twellium Foundation”.
The Verna Natural Mineral Water now comes in a classy branding of pink and blue with a bolder, unique and outstanding logo.
It also comes with a yoghurt pink cap, giving it a sleek and stylish look for a premium water brand.
The bottle again comes with a changing lives logo which talks about the support for the needy by the company.
By: Leticia Ohene-Asiedu