Business News of Monday, 3 July 2017
The three-month long loyalty reward package of retail shopping giant West Hills Mall, dubbed ‘Cruise down to West Hills Mall’ ended on July 1, 2017.
The promotion saw over 50,000 entries, but 65 of them made it to the finals. A Junior High School student, Lorena Leber, walked away with the ultimate prize, a brand new Chevrolet Cruise Saloon car.
Other finalists also walked away with consolation prizes worth thousands of Ghana Cedis.
The ‘Cruise down to West Hills Mall’ promotion, also gave customers who shopped to the tune of Ghc200 or more, incredible instant prizes, including thousands high value items like LED TV sets, blenders, microwaves and smart phones.
Board Chairman of the West Hills Mall, Kofi Sekyere, who explained the rationale behind the promotion, said, “We are really happy that shoppers have chosen the West Hills Mall as their shopping destination. This competition has been running for three months. We had close to 50,000 people participating, and out of that 65 got to the final. The draw is essentially to bring customers to shop and introduce the facility to them; and everybody who participated won something.”
Mr. Sekyere added that, the draw was also to increase the foot count and expenditure.
He said the company has run several promotions as it prepared to celebrate three years of its operations in Ghana in October 2017.
“In October this year West Hills Mall will be three years since it opened in Ghana, so about two and half years, in May 2015, we run a scratch and win promotion, and we handed the winner a Kia Rio. In November 2016, ‘Shop N Win’ promotion, we handed over a Chevrolet Sparkle, and this year, Chevrolet Cruise; so it is going to be an annual event” he noted.