Ghana Post to spearhead national address system

The initiative, which is expected to be rolled out before the end of the year, will also ensure that data collected through the programme would be fully integrated into an existing systems to facilitate the operations of various state institutions such as the Electricity Company of Ghana (ECG), Ghana Water Company Limited (GWCL), and Ghana Revenue Authority (GRA).

The Executive Secretary at the Vice President’s Office, Mr Augustine Blay, who disclosed this at the rebranding ceremony of SMS Gh, said the system, when successfully implemented, would help improve house-to-house delivery systems across the country and also serve as an opportunity to revive Ghana Post and create jobs for the youth.

Mr Blay noted that this was in line with the government’s determination to formalise the country’s economy and facilitate national development across the country.

“Technology is giving us the opportunity to speed up the transformation of the country’s economy and the Ghana Post Company Limited has taken up the task of addressing our property addressing challenges before the close of this year,” he said.

He pointed out that the government was determined to have a digital property addressing system as well as a national identification system by the end of the year.

NSMS GH now Hubtel

Mr Blay was speaking on behalf of the Vice President, Dr Mahamadu Bawumia, at an event to formally announce the rebranding of SMS Gh to Hubtel in Accra.

Founded in 2005, the mission of Hubtel Ghana has been to make it easier for companies to connect with their customers.

The Chief Executive of Hubtel, Mr Alex Bram, said: “Our work helps ease the customer service challenges businesses face. From delivering millions of business-critical mobile alerts to pioneering mobile banking and online payments, we have continuously sought out the most effective engagement channels and crafted solutions around the most important pain points within our environment.”

“Thanks to our customers, today we have grown beyond Ghana, set up in new markets and continue to help businesses rethink customer service across the continent.

Through it all, we have literally outgrown both the “SMS” and the “GH” in the name of the company,” he added.

Mr Bram observed that Hubtel had been built on the singular belief that loyal customers build great businesses.

He noted that in an era where the growth of business was directly linked to customer satisfaction, being able to meet and exceed the needs of a company’s clients through excellent customer service was very crucial to the survival of the business.

He said meeting and exceeding the customer’s expectation, however, required that the company in question would identify and familiarise itself with the basic desires of the customer whose interest fuels the growth of the business.

“It is for this reason that SMS Gh has rebranded into Hubtel to help serve customers with more excellent product in the country. We have come to believe in customer service that blends neatly into the busy lives of consumers. With the help of our customers, we are on a mission to provide businesses with tools to build lasting relationships with their customers,” he noted. 

New era

Mr Bram also indicated that the new brand marked a new era in which the company would set higher standards and goals for the value it delivers to its customers.

“As Hubtel, we have carefully reinvented our products into intuitive everyday services. Today we introduce our customers to our new Hubtel platform which hosts all our services on one single integrated and user-friendly platform,” he said.

“We wish to share this important day with our all our users, and in doing so express our heartfelt gratitude for their patience during our transition to Hubtel, and for their support and loyalty throughout the years,” he added.


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