Business News of Friday, 20 January 2017
Despite Group’s UTV and Peace FM stand as the two stations with the largest audience share in Ghana today according to the latest radio and television ranking by GeoPoll.
According to the survey, 19.6% of television viewers prefer UTV to any other television station in Ghana while 9.39% of Ghanaians prefer listening to Peace FM.
The survey also puts Citi FM ahead of all other English speaking stations in the country with 4.88% of audience share.
The GeoPoll Media Measurement service has been examining ratings and audience share for the top stations in Ghana, Kenya, Uganda, Tanzania, Rwanda, Democratic Republic of Congo, Mozambique and Nigeria to provide media insights into markets where data is scarce.
In 2016, in Ghana alone, GeoPoll conducted 711,783 unique media measurement surveys, averaging nearly 2000 completes per day.
Here is the breakdown.
Ghana TV Ratings 2016:
GeoPoll has analyzed the top TV stations in Ghana at a national level for 2016. The chart below shows the average ratings for the top 10 TV stations.
As you can see, UTV was the most watched TV station in Ghana in 2016 with a share of nearly 20%. It was followed closely in second by Adom TV at 16.5% share, and in the third position was TV3 with 15.4% share. Rounding out the top stations were Joy Prime (10.6%), GH One (8.5%), GTV (8.5%), Joy News (7.1%), Metro TV (5.9%), and Viasat One (5.7%).
Ghana Radio Ratings 2016:
GeoPoll has also analyzed the top Radio stations in Ghana at both a national and regional level for 2016. The chart below shows the average ratings for the top 10 Radio stations across the entire country.
Peace and Adom FM battle for the top station in Ghana, with Peace achieving a slightly higher overall share across the day. The graph below illustrates radio ratings in both the morning (6-10 AM) and drive (2-6 PM) time brackets.
Radio was also analyzed at the regional level in Ghana. The graphs below show the top 10 radio stations in each region by share: