MTN CEO – Michael Ikpoki
To increase public awareness about its data offerings on the market, MTN Ghana has launched a month-long campaign dubbed ‘i-Fest’ in Accra.
The campaign is also aimed at educating MTN subscribers, the general public and other organized groups on the benefits of the internet to the ordinary Ghanaian.
In his welcome address, the Chief Marketing Officer of MTN, Rahul De said, “i-Fest is aimed at boosting data services and usage in the country while projecting Ghana and Africa in the digital age.
He added that “MTN will be setting up demonstration centres at various offices such as Accra Mall, Osu Oxford Street, to explain the procedure in accessing the affordable MTN data bundles and other data offerings to subscribers.”
The Chief Executive Officer (CEO) of MTN Ghana, Michael Ikpoki, in his address, said “MTN is committed to offering robust, simple and customer friendly data services to drive data penetration in the country and champion a number of far reaching initiatives.”
This, he according to him, will bring about the much-needed revolution in the area of internet connectivity in the country.
Mr. Ikpoki indicated that the establishment of two MTN switch and data centres in Accra and Kumasi and the launch of MTN Business are two massive investments aimed at improving the company’s data offerings to its subscribers.
He added that the company’s $90 million investment in the 14,000km submarine cable, which is expected to be operational in the first quarter of next year, will provide MTN subscribers in Ghana and across Africa the much needed bandwidth expected to connect the Western and Southern parts of Africa to the rest of Europe and America.
“This will offer 5.12 terabytes per second capacity to bring affordable and fast broadband services to its subscribers,” Mr. Ikpoki added.
Some benefits subscribers will get during the data month include half price surfing from 12am to 5am, 1.2 pesewas per megabyte and speeds of up to 7.2 megabits per second.
By Esther Awuah