Osamu Miura, Managing Director of Sony Gulf (2nd right) together with other officials of the company at the launch of the new product in Lagos, Nigeria
Sony Gulf has launched its new Bravia line-up of TVs that deliver internet functionality, enhanced 2D and 3D viewing and smart connectivity features.
The 2011 Bravia LCD TV line-up includes 11 full HD 3D models and 19 internet connected models. The new product would enable users to e-mail, facebook and Skype at the highest speed.
“First there was the television that was a mere display device for passive viewing. Then came the internet which was personal and interactive and revolutionized the way people communicated,” Osamu Miura, Managing Director, Sony Gulf disclosed this while launching the product on Saturday in Lagos.
He said: “We cannot imagine life without the internet. Today, we introduce the new Sony Internet TV that combines the joys of watching high quality HD and 3D content, with the leisure of accessing the internet and social networking sites, along with a seamless connectivity with various devices such as mobile phones, the PlayStation 3 and Blu-ray disc players.”
There has been a surge in the growth and popularity of social networking sites in the Middle East, with over 30 million users in the region. For Sony, this figure is very encouraging as the electronic company aggressively executes strategy to become the leading provider of networked entertainment in the world.
“Consumers will now be able to enjoy a broader range of Internet entertainment services from Sony and others, well beyond the standard video offerings provided by cable and satellite programming,” Mr Miura assured.
The Managing Director of Sony Gulf said Wi-Fi connectivity had been extended throughout the 19 models featured in the latest BRAVIA range, which is about 70 per cent of Sony’s TV line-up for 2011.
Users can connect to an optional USB Wi-Fi adapter that enables access to cable-free connections and online entertainment. Most TVs also feature DLNA and Wi-Fi Direct for quick and easy sharing of photos, music and movies from anywhere in the home.
Mr Miura said in the next two months, the same new product would be introduced onto the Ghanaian market at a very competitive price.
“We have a good market in Accra and we have decided to move aggressively with our new model of products,” he stated.
From Business Desk