4 June 2011
ZAMBIA Tourism Board (ZTB) chairperson Timothy Mushibwe has urged all stakeholders to actively get involved in tourism promotion to sustain the economy.
Speaking at a cocktail party at Greek Olive Restaurant on Thursday evening, Mr Mushibwe said tourism was second to copper as it was viable and sustainable.
He said copper was perishable and therefore to sustain the economy,tourism provided alternative to sustain the economy.
Mr Mushibwe said all stakeholders should become investors in tourism both local and regional tourism.
He said to become economically sustainable there was need to promote tourism and that was why it was important to actively get involved.
“From copper, it should be tourism and therefore we must all be active players in it to become economically sustainable,” he said.
Mr Mushibwe said it was important to have a bigger picture, not as tourists but investors in tourism and that all stakeholders should be players in supplying of goods and services.
He encouraged all stakeholders to embrace culture as one way of promoting tourism.
Mr Mushibwe said that ZTB had engaged commercial banks to provide loans for those that want opportunities to be actively involved in tourism.
And ZTB managing director Felix Chaila said it was important to revive the domestic tourism to ensure growth in the tourism sector.
Mr Chaila said it was cheaper and easier to promote domestic tourism and develop Zambia.
He said ZTB had decided to network with other companies to introduce holiday loans for workers to go on holidays.
Mr Chaila said undertaking holidays ensured productivity in companies as workers would put in their best after resting.
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