Mendes fronts the “Breakage to Strength” collection, while Watts is modeling for the “Flat to Volume” line. “The amount of torture I put my hair through with flat irons, blow dryers and curling irons leaves my hair extremely damaged,” Mendes said in a release.
“With Pantene I can use all of these tools and still keep my hair healthy.” Watts, whose campaign will depict her without extensions or chemically altered hair, said she’s sticking up for women with fine tresses.
“I want to let them know that achieving beautiful, voluminous hair is possible without damaging it,” she added. Mendes said that the stars’ photo shoots were totally trick-free.
Read more:
EXCLUSIVE: Behind the Scenes with Pantene’s New Faces: Eva Mendes and Naomi Watts!
