Electioneering pushes printing profits to the peak

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Election campaigns boost patronage in the printing business. With numerous orders for campaign materials like flyers, posters, billboards, T-shirts, caps and all sorts of souvenirs by politicians, those who print are truly in good business. So what does it take be a printer?

“This season is good for us because we enjoy a lot of patronage and it will not end after the elections because politicians will still patronize us for calendars, souvenirs for appreciation. Besides, normal demand will flow in.” these were the words of Mrs Maria Igberaese of Marxfex Business Ventures, Murg Plaza, UTC, Garki Abuja. Her statement is a testimony that those who invest in printing business will never regret.


Background

Mas’uh Asdus Salam of Sa-lek Ventures Limited, UTC Shopping Complex in Abuja answers the question: “Printing business requires one to be literate—that is being able to read and write for the sake of proof reading. One must be focused, hard working, dedicated, honest—that is avoid forgery, concentrate on the job, have interest in the job.

“I studied Printing Technology as a discipline in Kaduna State Polytechnic and worked in Nasara Press where learnt lithography. I have good working experience with printing press before I became a proprietor seven years ago. That is why I said literate level and interest is very important because in every business dedication is the essential key to excel.”

Mrs Igberaese said, “Hard work is the success code for printing business because there is no loss in any printing production made by a hard working person. Experience is also very important and the only way to achieve this is through training. Literacy is important, at least the ability to read and write. It is not a business one starts without adequate experience or knowledge; because colour register, colour separation and cutting process cannot be known in a day.”


Materials for printing business

The vital materials used in printing business are as follows: computers; plate making machine where output from the computer is placed; production machine, there are several types like 201 for A5-4 papers, 1850 for A3, cord A2; speed master for newspaper production; colour separation machine; flex machine used for bill board production; mammogram