Tanzania: SBL Injects 80m for Taswa Sports Personality Awards

Tanzania Daily News (Dar es Salaam)

Daily News Reporter

13 April 2011

Serengeti Breweries Limited (SBL) has injected 80m/- to sponsor the 2010 Tanzania Sports Writers Association (TASWA) Sports Personality of the Year Awards.

The annual event, which recognizes and awards individuals who have made their mark on the sporting scene, will be held at the MovenPick Hotel in Dar es Salaam on May 6, with the total audience capacity increased to 800 from roughly 400 of last year.

SBL Public Relations, Media and Communication Manager Teddy Mapunda said that the decision to sponsor the event was meant to boost sport enthusiasm in the country as well as recognize the spirit of sports journalists in enlightening sports fans about various sports activities.

“We are very proud that SBL is again the main sponsor of the TASWA Sports Personality of the Year event,” said Mapunda “Although we act within our corporate social responsibility, we are also proud of sports writers’ spirit in their quest to promote and popularize sports in the country and beyond,” she added.

TASWA chairman Juma Pinto said: “We are delighted to welcome SBL again as our main sponsors. This means we can increase the ambition and quality of the event.”

“SBL have been an enthusiastic partner of these awards and we are confident they will help us develop the event,” Pinto said the budget estimate was 160m/- and they were looking for other sponsors to meet the plan.

“We are determined to take these awards to the next level and make this event the biggest awards gala in the country,” he said.

TASWA Secretary General Amir Mhando said preparations for the only sports awards presentation gala in Tanzanian were going on smoothly, but pleaded for more sponsors to chip in and support the event.

He said that the event will culminate into recognizing and rewarding outstanding athletes from 16 sports disciplines. Previous winners of the awards include Samson Ramadhan (2006, athletics), Martin Sule (2007, athletics), Mary Naali (2008, athletics) and Mwanaidi Hassan (2009, netball)

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