Ministry Sells Domestic Tourism To Ghanaians

•Akua Sena Dansua – Minister of Tourism

The Ministry of Tourism, as part of plans to stimulate the interest of Ghanaians in tourist sites in Ghana, has expressed its intention to embark on a vigorous campaign to promote these sites.

According to the sector Minister, Akua Sena Dansua Ghanaians must be able to appreciate and patronize these tourist sites in order to sell them to other nationals.

She said it is important to promote tourism because of its numerous benefits which include job creation/wealth for local economies, stimulation of other sectors like agric, finance and manufacturing, revenue generation, among others.

She noted that presently tourism is the fourth largest contributor to the Growth and Domestic Product (GDP) in Ghana and this is likely to improve if the sector is adequately promoted.

Ms Dansua made this known when she addressed a cross-section of the media as part of efforts to promote tourism in Ghana through the media.

She said the media plays a very important role in tourism development and promotion, hence the need to educate them on the relevance of highlighting tourist sites in the country.

She announced that the Ministry will soon explore potential markets in Asia, Malaysia and China.

She emphasised that Ghana’s tourism had a lot to offer and needs support in terms of effective branding and marketing and therefore called on corporate organizations to adopt specific tourist sites and brand them.

By Esther Awuah