Daily Independent (Lagos)
Baba Negedu
15 March 2011
Kaduna — An energy drink “ExtraJoss” that just debuted at the just concluded Kaduna International trade fair is set to hold talks with the management of Kaduna United and Kano Pillars FC on how to sponsor the clubs.
The product is planning to use the platform that the two clubs offer to launch itself into the Nigerian market.
This development was announce by the Brand Manager of the product Mr. Putra Hernawan, while speaking with sports writers in Kaduna, saying that the energy drink is based on a 2000 calorie diet with seven vitamins B which are important in the body and good for sporting people.
According to the manager, ExtraJoss was a familiar energy drink in a sporting cycle especially football, saying that in 2002 the product invited Alessandro Del Piero a famous Italian soccer player to become a star on its advertisement and to improved the brand image to international level.
“We want to do the same here in Nigeria, we want to associate our product ExtraJoss with sporting activities, Kaduna United and Kano Pillars are they two teams that we want to start with here in the north because of their popularity in the country football league, we want to meet their official with time to talk on the sponsorship deal” Mr. Putra said.
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Nigeria: ExtraJoss Plans to Sponsor Kaduna Utd, Pillars