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She’s been a regular feature in the media since her first X Factor audition last year. But shopping in Liverpool today, the teenager looked like she was auditioning for the circus with her red hair and bright lipstick.
The clashing colours and her stripey jumper made the 17-year-old look slightly clown-like.
Lloyd dyed her hair last month the exact same shade as famous clown Ronald McDonald.
Despite suffering a throat infection earlier in the week, Cher looked in good spirits today as she shopped with friends at the Liverpool 1 shopping centre.
Perhaps picking up some presents for her father Darren’s birthday, Lloyd spent up a storm in Bank, Kiehl’s and Chanel.
And in a sign she has already netted a lucrative salary since appearing on the X Factor, Miss Lloyd was wearing Vivienne Westwood earrings.
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Cher Lloyd clowns around with her red hair and matching lipstick