Kylie Minogue has taken aim at her record label, insisting she feels “let down” with the releases from her latest album Aphrodite.
The Aussie singer’s latest record hit the top spot in the U.K. last July (10) but the star admits she was disappointed by the chart performance of her most recent singles, Get Outta My Way and Better Than Today.
Minogue is convinced the marketing for the releases was to blame for their poor commercial success, saying, “I felt a little let down with my releases from Aphrodite. I was caught out like a lot of artists were, with record companies figuring out how to do single releases these days.
“I remember doing a promo for one of the last singles and it just felt really old-fashioned. I’m pretty computer-savvy, something didn’t feel right, but no one said anything to me.”
And she’s also urged her label bosses to let her fans download her tracks on the same day they hit airwaves, after seeing the success of Britney Spears and Lady Gaga’s latest songs.
She tells Perth Now, “You get Britney releasing Hold It Against Me and Gaga’s Born This Way available on iTunes the day you hear it first. That’s how it should be. And there’s me waiting for a mid-week chart figure like it’s 1989. I was a bit disappointed by that. I didn’t know how to gauge the success of the singles. How do you measure it now?”