Posted: Tuesday 19th August 2014 at 11:36 am

Top Nigerian celebrity endorsements and their worth


Endorsements from various corporate bodies have become a major source of revenue for top entertainment celebrities. Musicians, comedians and Nollywood stars now smile to the banks on account of what they get paid by these blue chip companies. These endorsement deals are usually worth multi millions of naira and our celebrities are laughing all the way to the bank. We highlight celebrities with the most endorsements and how much they’re worth.

Funke Akindele – N20 million (US$ 123,495.00) deal with Vita Foam

Funke Akindele shot into prominence with the release of her smash hit movie Jenifa where she made over #60 million. Since then, she has become the queen of endorsements with numerous brands using her to advertise their products. Her endorsements include Vitafoam where she got #20 million. Telecoms giant Globacom, Jobberman.com, Qlichy.com, Klin detergent, Lagos Inland Revenue Service and Nigeria’s premier detergent, OMO are among those paying the actress mouth-watering money to represent them in our capacity or the other.

Don Jazzy – N50 million (US$ 308,737.50) package from Loya Milk

Don Jazzy has become a very wealthy man, even making Forbes List as the richest artiste in Nigeria. The CEO of Mavin Records isn’t only making money from his star-studded record label, he also has very lucrative endorsement deals including one with Loya Milk where he got nothing less than #50 million. His #25 million deal with MTN, and his mouth-watering endorsement with Samsung Africa rake in millions of naira.

Genevieve Nnaji: N100 million (US$ 615, 475.00) Etisalat deal

Genevieve Nnaji is one of the richest actresses in Nollywood and she achieved the feat not only by starring in high budget films but also by promoting several blue chip brands. Some of the brands she is representing or has represented include Lux, Cintrion Energy drink, Range Rover Evogue, Etisalat, Polo and Amstel Malta. The Etisalat deal alone earned her N100 million.The Polo deal is put in the region of N70 while the Cintrion drink rakes in N50 million for the actress.

Iyanya N60 million (US$ 370, 485.00) MTN deal

After winning MTN Project Fame in 2008, Kukere crooner Iyanya made a lot of money from his jaw-dropping endorsement deals with top brands. His endorsement deal with MTN is worth #60 million. He also has a $350,000 endorsement deal with Zinox computers and a #35 million deal with phone manufacturing company Solo Mobile where he also received a 2014 Prado SUV.

Wizkid – MTN is worth N45 million (US$277,863.75)

His deal with Telecommunications network MTN is worth #45 million. Wizkid also has endorsement deal with Pepsi worth about $350,000. He has another endorsement deal with Guinness. No wonder the Jaiye Jaiye crooner could afford to replace his crashed 25 million naira Porsche Panamera with a brand new one just two weeks after.

Omawumi – Glo deal worth N25 million (US$ 154,386.75)

Omawumi shot into limelight after becoming 1st runner up at the 2007 West African Idols. She is now one of the highest paid female artistes charging up to 5 million naira per show. She is also one of the singers with the highest number of endorsement deals. Glo deal is said to worth N25 million. Others include including Konga worth between 5 – 10 million naira, Mortein and Malta Guinness.

Tiwa Savage – MTN deal worth N30 million (US$ 185,242.50)

Apart from her very successful music career the First Lady of Mavin Records, also has a number of juicy endorsement deals worth several millions of naira. Her MTN deal is reportedly worth N30 million. Other deals include contracts with Pepsi, Forte Oil and Maggi.

Davido – N30 million (US$ 185,242.50) MTN Pulse deal

Aye crooner Davido has deals with MTN Pulse and Guinness Nigeria. While the Guinness deal hasn’t been declared his MTN contract is reported to have made the Omo Baba Olowo N30 million richer.

Banky W N100 million (US$ 615,475) Samsung deal 

R & B Singer Banky Wellington popularly known as Banky W is smiling to the bank with his jaw-dropping N100 million endorsement deal with Samsung mobile as well as his endorsement with MTN.

Kate Hwnshaw
Kate Henshaw also has an endorsement with Samsung as the Face of Samsung Mobile. She has other multimillion naira endorsements like Face of Blessing Perfume and Face of Onga.

Mr Ibu
Veteran Nollywood Actor Mr Ibu has been entertaining movie lovers for a very long time. Just recently, he got two very lucrative endorsement deals, one as an ambassador for Sports Betting Company MerryBet and another one as brand ambassador for GoTv.

D’Banj gets close to N100 million (US$ 615,475)

Dbanj’s deal with Glo is said to be in the region of N100 million while Psquare’s deal with same outfit goes for N140 million. Just few months after Mike Ezuronye was dropped as Glo Ambassador, he ported to Airtel in a very lucrative endorsement deal running into millions. 

Flavour N’albania
Flavour has become one of the most sought after Nigerian artistes and charges nothing less than 4.5 million – 5 million naira (25-30,873.75)   o r shows in Nigeria and #8 million naira to perform at international events. He has multimillion naira endorsements with well known brands such as Globacom, Harp and Onga seasoning.

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