AC Milan director Barbara Berlusconi has commented on the struggles of Serie A to compete financially with their rival European leagues, citing the German Bundesliga has the prime example of how Italian clubs should look to maximise revenues.
With the Rossoneri currently cutting costs at the San Siro, the 29-year-old also admitted that increasing revenue is a major obstacle for the club and as a result they would now be focusing on signing promising youngsters instead of established stars.
“We have undervalued other European competition who season after season have gained market share by subtracting the relevant portions of our club revenues,” Berlusconi told Tuttomercatoweb.
“Three of the top five clubs in 2000 by revenue in Europe were Italian, yet today we are far behind.
“A model for the future of football is inevitably a mix of sporting success and ability to achieve business results, financial and managerial skills. The best results on the field will be those who are able to adopt a structure and efficient business strategies.
“A virtuous example of that is Germany, with stadiums owned and rich sponsorships, without folly has created a virtuous system, an example to follow.”