First Capital Plus League …To Top Africa
Nana Yaw Kesse
First Capital Plus Bank, headline sponsor of Ghana’s top flight league has purposed to take the domestic league a notch higher.
With barely a year in their five-year $10m sponsorship for the Premier League, the 2012 CIMG Best Financial Institution of the year had expressed gross satisfaction regarding the level of competition and mileage.
To First Capital Plus Bank, rescuing the league midway due to lack of sponsorship was a social intervention, taking into account Ghana’s status as a football nation.
The Head of Marketing and Corporate Affairs, Nana Yaw Kesse, revealed to DAILY GUIDE SPORTS exclusively that taking up the leadership role of supporting football as a passion of the nation actually stirred his outfit to come on board.
Although the bank has some experience in the sporting arena, having supported power lifting in the past, it considers their role as the league title sponsor as a learning curve.
‘We considered coming on board as a social intervention, considering the fact that Ghana is a football nation and its premier league had no sponsor.
‘For us, it wasn’t appropriate taking into account Ghana’s pedigree on the continent and the world as a whole. We had the passion to serve and restore the dwindling fortunes and to make Ghana’s league the most attractive on the continent five years from now.
‘Our coming on board has brought some level of comfort to club owners and players. Until our intervention, most club owners struggled to pay their players, and when that happens the players accept any offer irrespective of the country, and as you are aware, exodus of players in any country affects its league negatively,’ Kesse said.
Kesse is, therefore, making an appeal to clubs in the elite league to be more proactive and forthcoming with information saying, ‘The EPL is the most attractive because of hype and that cannot be achieved if there is no information flow from clubs to the media.’
He pointed out that the Premier League Board (PLB) had formed a committee to oversee the organisation of a top-notch awards ceremony to reward players and officials who excelled in the 2013/14 season.
The bank has won several awards, notably CIMG Best Financial Institution in 2012.
By Kofi Owusu Aduonum
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