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South Africans’ fried-chicken obsession is about to get a bold new twist. <\/span><\/p>\n One of South Korea\u2019s most famous fast-food chicken restaurants, Genesis BBQ – known globally for its ultra-crisp coatings and inventive flavour profiles, is officially making its debut in South Africa. <\/span><\/p>\n With an ambitious rollout planned in Johannesburg, Cape Town, and Bloemfontein,with other cities to follow. <\/span><\/p>\n This marks the first time the chain will land on the African continent, and it promises to make an impact in the local fast food industry.<\/span><\/p>\n Genesis BBQ has signed a major franchise agreement with local partner Good Tree South Africa, a distributor of Korean food goods in South Africa. <\/span><\/p>\n The deal, signed recently in Seoul, positions South Africa as the brand\u2019s strategic springboard into Africa. <\/span><\/p>\n Founded in 1995, Genesis BBQ has grown into one of Korea\u2019s most successful fast-food names. <\/span><\/p>\n Genesis BBQ Chairman Yoon Hong-geun and Good Tree South Africa CEO Lee Dong-il attended the signing ceremony at the Korean company\u2019s headquarters in Seoul\u2019s Songpa District on Nov. 5.<\/span><\/p>\n \u201cSouth Africa is our strategic cornerstone for expanding into the African market and promoting K-food globally,\u201d Yoon said.<\/span><\/p>\n \u201cWe\u2019ll introduce new localized menu items and spread Korean food culture centered on K-chicken.\u201d<\/span><\/p>\n Genesis BBQ currently operates 2,400 restaurants in Korea and about 700 overseas in 57 countries and is known for its super-crisp chicken finished in bold Korean flavours such as soy-garlic, honey-glaze, fiery sauces and the signature \u201chalf-and-half\u201d combo that lets you try two coatings in one serving.<\/span><\/p>\n The brand\u2019s rise, part of the broader Korean-food wave, ties in with the global fascination with \u201cK-chicken\u201d culture.<\/span><\/p>\n South Africa is a natural fit for the brand. South Africans consume on average 36 kg of chicken per person annually – more than double the global average.<\/span><\/p>\n Following the announcement, the social-media buzz has already begun. <\/span><\/p>\n Food-lovers online are speculating how Genesis BBQ will tailor its menu for South African tastes -will the glaze be spicier? Will pap be an option on the side? <\/span><\/p>\n On X, the remark \u201cK-chicken and pap is going to be a game changer\u201d circulated among local fans. <\/span><\/p>\n When doors open, expect a fast-casual experience that fuses quick service with Korean-style presentation. <\/span><\/p>\n The Korean parent company has emphasised that menus will be adapted for the local palate, hinting at exclusive South African offerings down the line. <\/span><\/p>\n The crispy-fried chicken, already a social-media star abroad, may well become the latest food obsession here as K-culture, from K-pop to K-dramas, continues to rise.<\/span><\/p>\n Lifestyle<\/strong><\/p>\n\n
\n\n<\/div>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\nView this post on Instagram<\/div>\n<\/div>\n<\/div>\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n<\/div>\nWorld-wide obsession with Korean fried chicken<\/span><\/h2>\n
Why South Africa?<\/span><\/h2>\n
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