<\/p>\n
Gwyneth Paltrow is a “lip balm connoisseur” because she spent years suffering from chapped skin.<\/p>\n
The 52-year-old \u201cIron Man\u201d star – who now runs wellness brand Goop – has confessed she has tried plenty of lip balms and masks over the years in a bid to perfect her pout but never found the solution – so she tasked her team at Goop to come up with a solution and they created the brand’s new Nourishing Lip Repair Mask.<\/p>\n
In a message posted on the brand’s website, Paltrow explained: “I have dry lips, so I\u2019ve always been something of a lip balm – and lip mask – connoisseur.<\/p>\n
“I wanted to make the best-ever lip mask: better than anything on the market, better than anything I\u2019ve ever tried – the most nourishing, moisturisng, comforting mask we could possibly create. Because that\u2019s what I need.”<\/p>\n
The Goop lip mask – which is priced at $30 (R558) – contains biomimetic ceramides to protect lips from environmental stressors, as well as cold-pressed fig seed oil, an acai fruit sterol complex, and vegan lanolin tp “hydrate deeply, protect, and enhance the lips\u2019 barrier function”.<\/p>\n
The actress added: “It took our product development team a long time to create what I was looking for, but it\u2019s here, and I\u2019m so proud of it.”<\/p>\n
The mask is designed to be used after a lip exfoliator and alongside Goop’s Clean Nourishing Lip Balm ($24) and Hydra-Barrier Gel Gloss ($30).<\/p>\n
It comes after Paltrow admitted she is a “total psycho” when developing beauty products because she won’t stop until she’s come up with “something incredible”.<\/p>\n
She explained she’s incredibly hands-on and “really inpatient” when developing new ideas for her skincare and make-up lines, telling \u201cVanity Fair\u201d magazine: “I\u2019m a total psycho when it comes to product development. I will not stop until we\u2019ve created something that\u2019s incredible.<\/p>\n
“I\u2019m also really impatient, so I want to see results really quickly … The only reason to make something is if you can make something differentiated and up to my standards, which are extremely, extraordinarily high.”<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"
Gwyneth Paltrow is a “lip balm connoisseur” because she spent years suffering from chapped skin. The 52-year-old \u201cIron Man\u201d star – who now runs wellness brand Goop – has confessed she has tried plenty of lip balms and masks over the years in a bid to perfect her pout but never found the solution – […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":{"0":"post-229078","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-local-news"},"yoast_head":"\n