{"id":137719,"date":"2022-09-05T04:32:02","date_gmt":"2022-09-05T04:32:02","guid":{"rendered":"https:\/\/www.ghanamma.com\/za\/2022\/09\/05\/nigerian-winner-of-fashionomics-africa-competition-says-sustainable-design-mentorship-key-to-success\/"},"modified":"2022-09-05T04:32:02","modified_gmt":"2022-09-05T04:32:02","slug":"nigerian-winner-of-fashionomics-africa-competition-says-sustainable-design-mentorship-key-to-success","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/za\/2022\/09\/05\/nigerian-winner-of-fashionomics-africa-competition-says-sustainable-design-mentorship-key-to-success\/","title":{"rendered":"Nigerian winner of Fashionomics Africa competition says sustainable design, mentorship key to success"},"content":{"rendered":"

<\/p>\n

The Maravi Post<\/p>\n

When Nigerian designer Gift Raji found out that her clothing and accessory designs had won Fashionomics Africa\u2019s $3 000 (about R50 000) prize for sustainable fashion, it wasn\u2019t only the cash prize that had her excited. The founder and creative director of Lagos-based brand Lohije said she saw the win as an opportunity to bring Africa\u2019s sustainable styles to the world.<\/p>\n

Gift Raji. Picture: Instagram<\/figcaption><\/img><\/figure>\n

\u201cIt\u2019s more than money, it is about the mentorship. When I learned that I won, I saw possibilities \u2013 that Fashionomics Africa will open up possibilities for discovering more textiles here in Africa, that we can produce and export,\u201d Raji said about the African Development Bank programme.<\/p>\n

\u201cThe Bank has more strength and connections that expand beyond the shores of Africa \u2013 they will be key to connect to those possibilities,\u201d she added.<\/p>\n

The Fashionomics Africa online contest honours African fashion brands working to change how fashion is produced, bought, used, and recycled, to encourage more sustainable consumer behaviour. The competition panel comprised an African Development Bank representative, competition collaborators the UN Environment Programme, strategic communications agency BPCM, Parsons School of Design, and the Ellen MacArthur Foundation, who collectively reviewed 199 entries from 33 African countries, then selected three finalists: Reform Studio (Egypt), Lohije (Nigeria) and Diakwu Cloth (Nigeria). The public chose Lohije as the winner via an online vote on FashionomicsAfrica.org earlier this year.<\/p>\n

The judges noted Lohije\u2019s use of biodegradable buttons made from discarded coconut shells instead of plastic, and the weaving of fibres into headpieces made from the water hyacinth plant \u2013 an invasive species that clogs waterways and threatens aquatic life. They said these are examples of the sustainable practices that took the boutique design firm into the final round. The public agreed \u2013 Lohije won the online vote by a 13% margin.<\/p>\n

Lohije design. Picture: Instagram<\/figcaption><\/img><\/figure>\n

This Lohije hat is partially made from dried fibres from the water hyacinth plant, an invasive species that blocks sunlight and reduces oxygen levels in Lagos riverine areas, posing a serious threat to marine life.<\/p>\n

\u201cThe competition offers some insight into the creativity of Africa\u2019s fashion industry players to combine natural resources and ingenuity to make environmentally conscious decisions. Fashionomics Africa\u2019s objective is to find equally innovative ways to support and assist them,\u201d said Amel Hamza, division manager at the Bank\u2019s Gender, Women, and Civil Society Department.<\/p>\n

Fashionomics Africa presented a $3 000 cash prize to Lohije, and $2 000 each to the other competition finalists. Lohije will also receive a new branding package, and networking and mentoring opportunities from the competition collaborators, as well as media opportunities via the Bank.<\/p>\n

\u201cWe feel honoured to be the winners\u2026 It has encouraged me and the team to keep believing in the brand\u2019s vision of being at the forefront of the global fashion community, celebrating African craft and her artisans through our artistically curated garments, and upholding the basis of conscious fashion while at it,\u201d Raji said.<\/p>\n

Raji said Lohije would use about half of the prize funds to purchase industrial-quality machines to reinforce garment seams, buttons, and components, relocate to larger production facilities, and generators for more reliable power supply. The remainder will go toward enhancing marketing and communication efforts, and researching and locally sourcing sustainable materials, including hand-woven, eco-friendly, biodegradable fabrics created in communities representing the diversity of Nigeria\u2019s cultures.<\/p>\n

The Ellen MacArthur Foundation has invited Lohije and Diawku Cloth to Kigali to participate in the foundation\u2019s four-day learning, networking and site visit workshop in October, to explore applications of the circular economy in Africa. The circular economy is generally defined as a model of production and consumption that involves sharing, leasing, reusing, repairing, refurbishing and recycling existing materials and products.<\/p>\n

\u201cThis initiative reminded us and our collaborators of the importance of continuing our work towards incubating African fashion businesses at their early stages and assisting them in implementing more circular economy actions in their business models through this process,\u201d said Emanuela Gregorio, Fashionomics Africa co-ordinator and economist at the African Development Bank.<\/p>\n

\u201cSelecting this year\u2019s winner for the Fashionomics Africa contest was a complicated task, given the extremely high quality of the submissions. Lohije\u2019s thoughtful approach to material selection, local inspiration and sustainable practices makes them an amazing winner for this year\u2019s edition,\u201d said Francois Souchet, global head of sustainability and impact at BPCM.<\/p>\n

To learn more about the sustainability and circular aspects of Lohije, Diakwu Cloth and Reform Studios, view our photo gallery.<\/p>\n

Source African Development Bank Group<\/p>\n

\u2013 The Maravi Post<\/p>\n

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The Maravi Post When Nigerian designer Gift Raji found out that her clothing and accessory designs had won Fashionomics Africa\u2019s $3 000 (about R50 000) prize for sustainable fashion, it wasn\u2019t only the cash prize that had her excited. 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