If you have always wanted to get your nipples pierced but have been scared to take the plunge, this is your time to shine.
Kim Kardashian’s SKIMS has just announced the launch of their new Ultimate Pierced Nipple Push-Up Bra, and it may just be a game-changer.
The bra features a faux built-in piercing detail that adds a touch of edginess to any outfit, so if you are wearing the bra, it actually looks like you’ve had your nips pierced.
This daring and innovative design is sure to allow you to rock the pierced nipple look without the commitment of an actual piercing, which, according to experts, takes months of healing.
“Made to be seen,” the product’s description reads on their website. “Our viral Ultimate bra is back, reinvented with a built-in raised nipple detail and removable nylon-coated nipple piercing for an unforgettable statement,” the description continues.
The bra features a luxurious microfiber fabric with a subtle sheen, paired with lightweight foam for ultimate comfort.
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The bra’s innovative design includes teardrop foam pads for a natural-looking lift, adjustable back straps for a customisable fit, and a concealed underwire for added support.
The hook and eye back closure completes the push-up style, providing a sexy and supportive fit.
This new design is a switch-up from the brand’s viral push-up style, “with a built-in, faux nipple for shock factor,” which was released in 2023. It was just nipples then, and pierced nipples now!
The Ultimate Pierced Nipple Push-Up Bra dropped today, May 22, and it retails for $74, but if you are in South Africa, you can get yours for R1,450.
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SKIMS is a shapewear and loungewear brand founded by Kim Kardashian that prioritises comfort, inclusivity, and body positivity.
With a focus on empowering women to feel confident and beautiful, SKIMS offers high-quality, fashion-forward pieces that cater to diverse body types and styles.
The brand has been known for pushing boundaries and challenging traditional fashion norms and this latest design is no exception.
However, not everyone is sold on the idea. Some are criticising the brand for offering a shortcut to getting a real piercing.
X user @LeggyLegsxo said: “Maybe I am a hater, but seriously, Skims coming out with faux nipple pierced bras..?? Weird. You are either a bad b**** or not.”
Maybe I am a hater but seriously skims coming out with faux nipple pierced bras..?? Weird. You either a bad bitch or not.
— Legs (@LeggyLegsxo) May 20, 2025
While @fitfwt4ever commented: “Wanna smack the head of everyone who buys the nipple piercing bra of Skims … Like what even is the need of all of it 😭😭 it’s stupid as a concept itself..but anything is marketable when you have the money..I guess.”
Wanna smack the head of everyone who buys the nipple piercing bra of Skims…Like what even is the need of all of it😭😭 it’s stupid as a concept itself..but anything is marketable when you have the money..I guess
— Vri🎉 (@fitfwt4ever) May 22, 2025
While some fans may not be convinced, others appreciate the convenience and flexibility of a faux piercing.
“Ooouuu I’m getting skims nipple bra bc I want mine pierced but scared,” said @zarmxxna.
Ooouuu I’m getting skims nipple bra bc I want mine pierced but scared 😂😂
— ZAR 🫧 (@zarmxxna) May 21, 2025
So, if you have been hesitant to get a nipple piercing, now you can still rock the look with confidence and style.
