A new Safety Index report by Ipsos, commissioned by leading ride-hailing platform Bolt, reveals a transformative shift in how South Africans perceive transport safety. An overwhelming 90% of ride-hailing users now deem these services inherently safer than conventional modes of transport like buses and traditional taxis. This shift underscores the increasing dependence on technology-driven mobility solutions in a country where personal security remains a daily concern.
As safety issues weigh heavily on the minds of many South Africans, ride-hailing has evolved from merely a transport option to a vital lifeline. The survey highlights that young adults aged 25 to 34 form a substantial 43% of ride-hailing users, leaning on these services for flexibility and reliability in their daily routines. Most users employ the service several times a week or month, indicating its growing relevance in their lives.
The study further highlights that 90% of respondents choose ride-hailing primarily for the feeling of safety it provides compared to public transport, especially during night travel, navigating unfamiliar areas, or returning from social outings. Notably, this sense of security increases after dark, with 92% of riders reporting that they feel safer using ride-hailing apps at night. Key safety features such as real-time GPS tracking, driver identification, vetted drivers, and door-to-door drop-offs contribute significantly to these perceptions.
The findings also illuminate the profound trust South Africans place in ride-hailing services to safeguard their loved ones. An impressive 93% of passengers have booked rides for someone else, often to ensure a family member or friend arrives home safely. Additionally, nearly 96% of users concur that in-app safety features enhance the overall safety of ride-hailing options, reflecting the essential role digital tools play in reassuring users and ensuring secure journeys.
Simo Kalajdzic, Senior Operations Manager at Bolt South Africa, articulated the company’s unwavering commitment to enhancing safety.
“Safety is deeply personal for South Africans, and it remains an absolute priority for us at Bolt. Every decision we make, from product innovation to driver training is rooted in creating an environment where riders and drivers feel protected, respected, and supported. These findings affirm the trust the public has placed in us, and we are committed to continuously improving our in-app safety features to meet the evolving needs of everyone who uses our platform.”
Reflecting on the findings, Ipsos Director of Strategy for Sub Saharan Africa, Soyinka Witness, emphasised the significance of the results.
“Conducting this study offered a unique window into how South Africans perceive mobility, security, and trust. The results highlight how essential ride-hailing has become and how strongly safety considerations shape mobility choices. Features that provide control, visibility, and reassurance are central to users’ sense of security, particularly for women and young adults. We are proud to have partnered with Bolt on a study that brings meaningful data into an important national conversation.”
As South Africa continues to grapple with complex safety challenges, Bolt’s investment in research, technology, and user education strengthens its mission to redefine mobility into a safer, more trusted experience for all. Insights from the Ipsos Safety Perception Study will guide ongoing enhancements to the platform, ensuring that both riders and drivers can move with confidence, day or night.
