Media personality and entrepreneur Kim Jayde is closing out an already remarkable 2025 with the premiere of the third season of her popular YouTube series, Kickin’ It With Kim Jayde. After a year marked by red carpet appearances at the London premiere of Sinners, multiple award wins, and hosting panels at the Cannes International Festival of Creativity, Jayde shows no signs of slowing down.
Season three officially drops on 6 November 2025, marking the show’s first-ever international season. What started in the closet of South Africa’s “Sneaker Queen” has grown into a global production, filmed across New York, Los Angeles, Johannesburg, Cape Town, and Durban, featuring a diverse, star-studded cast.
“Previous seasons focused mainly on sneaker culture,” Jayde explains. “This season shifts the spotlight to my guests, highlighting their inspiring life stories and lessons.”
Her mission is clear: to create high-quality, meaningful content. “I wanted the show to be more than clickbait. It’s about breaking down barriers to success in sport, fashion, and entertainment and sharing practical advice viewers can apply in their own lives — the kind of guidance I wish I had when I was starting out.”
This ambitious season is a year-long, fully independent project financed entirely by Jayde. Through her company, KJ Productions, she intentionally employed only African creatives, underlining her commitment to nurturing local talent.
“This season is hosted, directed, produced, cast, and financed by me, and it’s the work I’m most proud of to date,” she adds.
The lineup includes an impressive mix of global and local trailblazers:
- Karl Kani – international fashion designer (Tupac, Biggie, Aaliyah, Ariana Grande)
- Jae Tips – recording artist, founder of The Savior, Sneaker of the Year 2024 winner
- Edwina Findley – award-winning actress (The Residence on Netflix) and best-selling author
- Aphelele Fassi – Springbok and Sharks rugby player
- Jurenzo Julius – Sharks rugby player
- Youngsta CPT – rapper, songwriter, entrepreneur
- Courtnaé Paul – 5x South African breakdancing champion, DJ, entrepreneur
- Paulina Lopez – Director of Marketing, Footlocker USA
- Kixie Jixie – Sneaker Queen of New York, founder of In Her Soles collective
- DJ Will NYC – iHeartRadio DJ and entrepreneur
Each episode explores the mindset of success, showing how these trailblazers built their careers, overcame challenges, and shaped their legacies in fast-moving industries.
Fans can catch new episodes every Thursday at 4pm CAT on Kim Jayde’s YouTube channel.
