Cape Town Tourism has clinched three Silver Awards at the International Tourism Film Festival Africa 2025 (ITFFA), held in Johannesburg from June 3 to 6.
The festival celebrates excellence in tourism narratives conveyed through film and video content, highlighting the importance of dynamic storytelling in the travel sector.
“These awards aren’t about shiny trophies on display; they reflect how we see Cape Town – layered, lively and full of love,” says Enver Duminy, CEO of Cape Town Tourism.
“Each video serves as a postcard to the world, inviting everyone to experience the magic for themselves.”
Creatives shine
This year’s competition showcased the richness of Africa’s storytelling heritage, aiming to inspire a global audience while emphasising the continent’s unique appeal as a top travel destination.
Cape Town Tourism’s trio of award-winning films “captures the essence of The Mother City, showing the vibrant spirit of its people, natural landscapes and adventures that define this location”.
The films, created in collaboration with Sledgehammer Studio, that garnered acclaim include:
“Pass the Love with DHL Stormers”: A tribute to rugby and community pride.
“Wonder2Wonder”: An exploration of Cape Town’s contrasts and unexpected delights, in collaboration with Visit Victoria Falls.
“Limitless Cape Town”: A visual narrative that invites viewers to uncover adventure and memories.
Boosting tourism
Alderman James Vos, mayoral committee member for Economic Growth, highlighted the economic significance of these accolades.
“When our stories travel, so do travellers, and that means jobs, investment and opportunity for Capetonians. These awards are proof that marketing Cape Town with heart and creativity works. We’re doing more than showcasing a destination; we’re building an economy powered by tourism.”
