In an exciting development for South African cricket, Castle Lager has been unveiled as the official team sponsor for the Proteas Men during the upcoming ICC World Test Championship (WTC) Final, taking place from 11-15 June at the famed Lord’s Cricket Ground in London.
This collaboration between Castle Lager, the flagship beer brand of South African Breweries (SAB), and Cricket South Africa (CSA) reflects a deep-rooted connection with the sport and showcases a commitment to the national team as they contend for cricketing supremacy.
As part of this sponsorship, Castle Lager will prominently feature on the leading sleeve of the Proteas’ playing kit for the highly anticipated match. CSA Chief Executive Officer, Pholetsi Moseki, expressed enthusiasm for the partnership, stating, “CSA is pleased to welcome Castle Lager as the official team sponsor for the ICC World Test Championship Final. The show of support for the Proteas Men reaffirms Castle Lager’s long-standing and consistent support of South African cricket.”
HOWZAAAT, Mzansi?! 🤙🏽
It’s time to pitch at the FINAL!🏏
STAND A CHANCE TO WIN a Trip worth R150 000 to watch the @ProteasMenCSA play Australia live at Lord’s – for you and your best auti. 👊🏽
1. Tag your friend you’d take to the Final.
2. Send a Goodluck message to the boys… pic.twitter.com/AFOEOc7gOi— Castle Lager SA (@CastleLagerSA) May 14, 2025
He added, “We are humbled to go into the WTC Final with a brand that reflects a shared belief in the power of unity, resilience, and national pride. Castle Lager’s backing serves as a rallying cry to the nation to stand behind our boys as they chase Test cricket greatness on the global stage.”
Echoing this sentiment, Castle Brand Director, Thomas Lawrence, shared his excitement about the partnership: “Castle Lager is proud to be back on the Proteas Test jersey—a symbol of resilience, pride, and South African excellence.”
He further remarked, “Our return marks not just a sponsorship, but a renewed commitment to the spirit of Test cricket and the values it shares with our brand: heritage, endurance, and unity. Together with the Proteas, we look forward to writing the next great chapter in South African cricket.”
The Proteas squad is set to gather in Arundel on 31 May ahead of the monumental clash. A warm-up match against Zimbabwe will provide the team with crucial preparation from 03-06 June, before they make their way to London on 07 June for the final showdown.
