By Iddi Yire
Accra, Aug. 1, GNA – Mr Samuel Nartey George, Minister of Communication, Digital Technology and Innovation, has given DSTV August 7, 2025, to comply with
Government’s directive of a 30 per cent reduction in pricing for subscribers of Multi-Choice Ghana’s packages or face shutdown.
The Minister said he had written a letter to the National Communications Authority (NCA) directing to suspend the broadcasting license of DSTV effective 7th of August, 2025, if they fail to effect a reduction in their bundle prices.
Mr George made this known when he took his turn at the Government Accountability Series Press Conference at the Presidency in Accra.
The Minister recalled a meeting with Multi-Choice during which the Government side requested a 30 per cent reduction in pricing for subscribers of Multi-Choice Ghana’s packages.
He said the meeting addressed public concerns about affordability, value for money and fairness in service delivery.
“I made clear the Ministry’s expectation that pricing structures had to be responsive to Ghana’s current economic context,” he said.
I made a formal request of 30 per cent reduction in the package pricing and gave a deadline of July 21st for a formal response from Multi-Choice.”
He said on the 21st of July, this year, he received a nine page letter from Multi-Choice detailing why they were refusing to reduce their pricing.
Mr George said their reasons included that the Cedi had depreciated in the preceding eight years by 240 per cent.
“And they claimed that my request for a reduction on the basis of the appreciation of the Cedi was unfounded because in their words, the appreciation of the Ghanaian Cedi over the last six months has been a fluke which could not be sustainable,” the Minister said.
“As minister, my fidelity is to the Ghanaian people. I have had to act in the interest of the Ghanaian people,” he added.
Mr George said, he believed that the Ghanaian people had been fleeced and exploited for too long.
“I cannot as Minister, serving the Ghanaian people, continue to watch what can best be described as plain stealing happening to the Ghanaian people,” he said.
“In my letter to them, I gave them scenarios from seven markets that DSTV is operating in.”
He said the same content in the premium bouquet that was offered to Ghanaians for $83 equivalent was offered to Nigerians for $29 equivalent.
“How can anyone explain this price disparity to me?” Mr George asked.
“Enough of the mistreatment of the Ghanaian consumer,” he said.
“They either comply with the reduction because in Nigeria, in the same timeframe that they say the Ghanaian Cedi has depreciated by 240 per cent, the Nigerian Naira has depreciated by 409 per cent.”
The Minister said if Nigerians were paying an equivalent of $29, then DSTV must charge the same here in Ghana or they would suspend their broadcasting license effective 7th of August, 2025.
He said the Ministry would continue to leverage their public, private and bilateral partnerships to expand digital opportunities, attract investment and catalyze structural reforms across the ICT sector.
GNA
Christian Akorlie