In Ghana, Complete Farmer’s USD 2.5 M Is A Bet On What Agritech Hides From
For smallholder farmers in Ghana’s northern plains, access to quality storage, inputs, and markets has long been a bottleneck and the missing link between planting a crop and making a profit.
This week, Complete Farmer, a Ghanaian agritech company, announced EUR 2.2 M (~USD 2.5 M) in fresh financing from the EU’s AgriFI initiative, making a bold bet that fixing this gap can redefine agriculture in one of West Africa’s toughest markets.
The investment, administered by EDFI Management Company, will fund the construction of six fulfilment centres across five northern regions.
Part warehouse, part distribution hub, these centres will give farmers access to quality seeds, storage, quality control, and logistics, providing the basic infrastructure that has long kept rural agriculture fragmented and underpaid.
The goal? To tie 5,000 farmers closer to global buyers and suppliers, making their produce traceable and competitive far beyond the village market.
It’s a model that goes beyond SaaS-style digital platforms. Since 2017, Complete Farmer has built a reputation for combining data and connectivity, from crop protocols tailored to international buyers to mobile platforms that link rural farms with exporters.
Its approach mirrors global giants like Ninjacart and DeHaat, but in Ghana, where financing and infrastructure remain sparse, its biggest differentiator may be its hybrid role as both tech company and rural supply chain builder.
“Better infrastructure and digital platforms mean better access to quality seeds, tools, expert advice, and markets. That ultimately translates into better harvests and improved incomes. and improved incomes,” said Irchad Razaaly, the EU Ambassador to Ghana, hinting at the initiative’s larger promise.
This USD 2.5 M funding forms part of the EU’s EUR 10 M AgriFI Ghana Country Window, an initiative aimed squarely at making agriculture work for the millions of smallholders it still bypasses.
For Complete Farmer, this isn’t a first bet. In 2023, the company secured USD 10 M in private financing to scale across Ghana and neighbouring markets. The new EU-backed investment aims to deepen its rural presence, with a target of reaching 50,000 smallholders by 2028.
The timeline is ambitious, but the payoff could be significant, enabling an agricultural model that doesn’t just connect farmers with markets, but reshapes the economic dynamics of the rural north.
“This is a model of inclusive innovation,” said Rodrigo Madrazo García de Lomana, CEO of EDFI Management Company. As climate-conscious agriculture and inclusive growth become urgent priorities, Complete Farmer’s approach reflects a shift in how agriculture can be built from the ground up.
While Ghana’s long struggle for rural economic equity continues, Complete Farmer is making a calculated bet that connecting farms to infrastructure, financing, and global markets can make agriculture work, not just for the optics of growth metrics, but for the farmers themselves.