Okay, most or some ladies would shoot down the result of this findings immediately because the traditional belief is that a man is moved by what he sees that is, beauty. Again, some will quickly say, that is not true.
So, as many as will find it hard to believe, cast your doubts away as a new research suggests men increasingly value intellect and character in a partner over a shapely figure. Apparently, traditional wifely skills such as being a good cook are also becoming less important to modern men, British scientists claim.
They say in Western societies where men and women are equal, interest in a woman’s appearance is in decline. However, women now tend to be more interested in a man’s looks than before, and less preoccupied by their wealth as they are able to depend on themselves financially.
Dr Marcel Zentner, a psychologist at York University, said: ‘We found in societies like Britain, or especially in Scandinavia, men place increasing value on other qualities, like intelligence, rather than curvy figures or skill at cooking’. But he added: ‘Traditionally, women prefer wealthy men who have an ability to invest resources in any children. What we found was that as women become more equal, this preference declines, but men’s looks become much more important.’
His team surveyed 12,000 people in more than 30 countries asking them to describe which traits they most valued in a potential partner.
Do you agree with these findings? What do you look out for in a partner?