Japan’s plot to win the World Cup is fully in motion and here’s why it relies on the Premier League

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Takefusa Kubo of Real Sociedad and Bayern Munich’s Hiroki Ito were among those already in place, while 19-year-old Ryunosuke Sato joined Valencia from FC Tokyo after establishing himself as one of Japan’s top prospects on loan with Fagiano Okayama.

Between the Premier League and the Championship, 18 Japanese players are now operating in England’s upper tiers. They include the familiar faces of Kaoru Mitoma and Ao Tanaka, new English arrivals Daizen Maeda and Zion Suzuki, and promoted Coventry City wide midfielder Tatsuhiro Sakamoto.

Tomoki Iwata is one of two Japanese midfielders at Birmingham City and is top-notch at Championship level. Ryoya Morishita and Kuryu Matsuki are regular contributors at Blackburn Rovers and Southampton respectively.

In years gone by, that would have been the end of the Japanese players roster and there might not have been anyone as good as those players anywhere on it. In 2026/27, it’s just a handful of examples.

Player export is a growth industry for Japanese football and there’s more to come, not just to Europe but to England, too. The football authorities in the Land of the Rising Sun have planned for it to be so.

Not content with seeing proof that Japan’s long-standing focus on player development is working – it’s no accident that Samurai Blue and their European arrivals have been spearheaded by highly technical players – the nation’s governing bodies have moved into the next phase.

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The J.League and the Japanese Football Association are united in the creation of a belt-and-braces pursuit of a suite of objectives, some of them explicitly outlined in the J.League 100 Year Vision.

If the desired end point is winning the World Cup, the next few steps are designed to better position Japanese football as a structural entity within Asia and the world.

Japan’s aims include making it easier to transfer players into and out of the J.League, to become Asia’s most desired destination league by increasing its appeal to players and improving the standard of the top division as a consequence.

Such goals are not easily met. Together, the league and the federation have gone all in. They’ve committed the very fabric of Japanese football to the cause of connecting the high school and university game to player production at the highest level.

There was also a pressing wish to revisit the availability of teams to play in prestige friendlies against top European opposition, even to route training camps and tours in Europe, without the need for an awkward mid-season break.

To that end, Japan is currently a month and change into a new football season calendar. From 2026/27, the J.League has reverted to a season that aligns with most of the rest of the world.

The J.League devised the 100 Year Vision League to bridge the gap between seasons proper and put up both an AFC Champions League place and a ton of prize money to entice the clubs to take it seriously in spite of the lack of relegation.

With that admittedly very enjoyable curio in the rear-view mirror, the J.League and JFA are now eagerly watching as the teams get stuck into the new campaign, but keeping one eye on playing opportunities for young Japanese players even if they’re blocked by what everyone hopes will be an improving league.

The governing bodies are aligned here, too, with the national team intended to be the ultimate beneficiary.

New J.League under-18 and under-20 representative teams made up notably of under-used players have been created to play matches against university teams in Japan and to experience the game as a touring team in Europe. Last November, a group of those players were in England and Wales to do exactly that.

This season marks not only a new set of dates for the J.League, but the inauguration of a new Under-21 J.League division. Crucially, all of these tactics point in the same strategic direction. It’s equally important that neither of these safety nets amount to real senior football, but nothing really can.

What matters more than anything else is that the official bodies with every ounce of influence on the matter are doing everything they can, trying everything they believe in, to yank the conveyer belt to a higher setting.

Whether that can achieve the lofty aim of winning a World Cup is anyone’s guess. There are countries who’ve invested more, for longer and from a sturdier base, than Japan.

But the quality of players is a controllable factor outcome and Japan is lighting a fire under that. By reducing transfer market friction and delivering talent into the global pool at scale, 18 Japanese players in the Premier League and Championship is a count that’s only heading in one direction.

Chris Nee Chris is a Warwickshire-based freelance football writer specialising in West Midlands football, the Premier League, the EFL and the J.League. He is the author of the High Protein Beef Paste football newsletter and owner of Aston Villa Review. He supports Coventry Sphinx.

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