Tinubu Seeks Expanded French Investment in Nigeria’s Entertainment and Digital Sectors
President Bola Tinubu met with BollorĂ© Group executives in Paris to discuss increasing investment in Nigeria’s entertainment, film, and digital economy sectors. The group, which includes Canal+ and MultiChoice, sees Nigeria as a key player in Africa’s cultural renaissance and is looking to expand operations in the country to support local talent and infrastructure development.
President Bola Tinubu on Friday said his administration was seeking increased investment from France-based BollorĂ© Group in Nigeriaâs film, entertainment, fibre optics and digital economy sectors.
Tinubu disclosed this in a post on his X handle after meeting with the chairman of BollorĂ© Group, Vincent BollorĂ©, and the companyâs executives in Paris, on Friday. He said the discussions focused on expanding the groupâs investments in Nigeria through its businesses, including Canal+, MultiChoice and Universal Music.
The President wrote, âToday in Paris, I met with Vincent BollorĂ© of BollorĂ© Group, and his executives for extensive discussions on expanding their investments in Nigeria across film, entertainment, fibre optics and the digital economy.
âThrough Canal+, MultiChoice, Universal Music and other businesses, they are looking to do more in Nigeria. âThey see our country as the arrowhead of Africaâs cultural awakening, powered by Nollywood, Afrobeats and the growing global appetite for Nigerian culture. â Tinubu said the meeting was held against the backdrop of the growing global reach of Nigerian music, films, fashion and culture.
âNigeria is having a remarkable cultural moment in the world. Our music fills stadiums across continents. Our films and stories are reaching new audiences. Nigerian creativity, fashion and culture are commanding global attention.
The President said the government wanted a greater share of the value generated by Nigerian talent to remain in the country through increased local production, investment in local industries and infrastructure, as well as job creation.
âI want more of the value created by Nigerian talent to remain in Nigeria. More production at home. Greater investment in our local industries and infrastructure. More opportunities and jobs for our young people,â he said.
He added that the governmentâs reforms were creating conditions for investment and economic growth.
âMy responsibility is to ensure that these investments translate into real opportunities for Nigerians,â Tinubu said. BollorĂ© is a prominent French businessman whose family-controlled BollorĂ© Group owns 30.4 per cent of Canal+, the French pay-TV and content group, along with stakes in Universal Music Group, Havas and other entities. Canal+ has expanded aggressively in Africa and completed its acquisition of MultiChoice Group, the South African-based pay-TV operator that has a substantial presence in Nigeria through DStv and related services.
The Paris discussions form part of Tinubuâs ongoing efforts to court international investors for Nigeriaâs non-oil sectors during his European engagements. PUNCH Online had reported that Tinubu on Thursday met French President, Emmanuel Macron, for a private dinner at the ĂlysĂ©e Palace in Paris. The dinner was disclosed by the Presidentâs Special Adviser on Information and Strategy, Bayo Onanuga, in a post on X on Friday.
Onanuga said the meeting reflected the enduring relationship between Nigeria and France and their shared commitment to strengthening bilateral cooperation. Tinubu is on three-week annual leave in Europe. He started on August 30 with a visit to London, United Kingdom. Saheed is a journalist at Punch Newspapers with over two years of experience covering metro, technology, sports, politics, and human-interest stories.
He focuses on producing clear, engaging reports across diverse beats. Saheedâs work reflects hands-on newsroom experience and a commitment to accurate and balanced journalism. All rights reserved. This material, and other digital content on this website, may not be reproduced, published, broadcast, rewritten or redistributed in whole or in part without prior express written permission from PUNCH.
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