The 2026 This Is Ghana Exhibition has ended at the Efua Sutherland Children’s Park in Accra after two days of strong patronage, sales and business engagements.
The exhibition, held on Saturday, August 29 and Sunday, August 30, brought together local businesses, entrepreneurs, artisans and consumers to showcase and promote Ghanaian-made products.
Thousands of patrons visited the venue to explore and purchase a range of locally produced goods, including food and beverages, fashion, beauty products, crafts and household items.
For participating small and medium-sized enterprises (SMEs), the exhibition provided an important platform to increase visibility, engage directly with consumers, make sales and establish potential business relationships.
Some exhibitors also used the opportunity to gather feedback on their products, pricing and packaging, while exploring opportunities for distribution and expansion.
Chief Executive Officer of the Ghana Investment Promotion Centre (GIPC), Simon Madjie, urged Ghanaian businesses to look beyond the domestic market and position themselves to compete globally.
He said SMEs must focus on value addition and develop products capable of competing in international markets.
Meanwhile, some exhibitors reported strong sales and increased exposure. Manager at Fragroma, Eli Kofi Wetsi, said the company had participated in four editions of the exhibition and had benefited from increased visibility, marketing and sales.
For Cocolyf, the decision to return for a second consecutive year was similarly driven by the experience gained from the previous edition.
Marketing Manager of the company, Winfred Adjei, said the sales and exposure generated during last year’s exhibition encouraged the company to participate again.
Other exhibitors, including Kakes and Kreme GH, shared similar experiences, highlighting the exhibition’s role in helping businesses engage directly with customers, generate sales and showcase the creativity and enterprise behind Ghanaian-made products.
The exhibition, powered by Citi FM and Channel One TV, also highlighted the role of media in connecting local businesses with consumers and creating platforms for SMEs to promote their products.
Beyond direct sales, the event generated activity for businesses involved in transportation, logistics, food, event services and other areas, highlighting the wider economic impact of supporting local enterprise.
The two-day exhibition has now ended, but organisers and exhibitors hope the contacts, sales and business opportunities generated will translate into sustained growth for participating businesses.
