The Miss Natural Beauty Ghana pageant is back for its second edition, continuing its mission to promote self-love, health, and the celebration of natural beauty among African women.
Organised by Kente Business Journal, a media company based in Ghana and Seattle, the pageant first launched in 2023 and has quickly grown into a powerful platform for women of African descent.
At the official launch held on May 30, 2025, pageant director Md.Grace Ayishetu Hamidu-Musah emphasized the purpose behind the initiative.
“Miss Natural Beauty Africa is a competition that is meant to challenge women, especially of African descent, to accept themselves to accept their natural being as they are. Being natural doesn’t mean you don’t take care of yourself. In fact, we are here to educate and empower women to live healthy and confident lives, naturally,” she said.
Alongside the 2025 launch, organizers also unveiled the Miss Natural Beauty Africa magazine, a new platform that will share inspiring stories, beauty tips, and content around natural living and wellness.
Contestants from the 2023 edition shared how the pageant helped transform their outlook and lifestyle.
One of the contestants, Ama Agyeiwaa Amofa, who was plus-sized, took the education seriously. She changed her eating habits, started exercising, and experienced a transformation in her health.
Another person emphasized that appreciating yourself means taking care of yourself and understanding what is good for you, rather than simply following what everyone else is doing.
Obenewaa Agyekum, winner of Miss Natural Beauty Ghana 2023, joined other past winners at the launch to reflect on their journeys and how the experience boosted their confidence and self-awareness.
Registration for the 2025 edition opened on May 30 and will close on July 31. Auditions will take place in August, and the main event will run through to December. The grand finale is scheduled for December 28, aligning with Ghana’s “December in GH” season, which draws visitors from around the world.
Looking ahead, Ms. Musa shared the broader vision, “Our vision is to expand to all African countries and also include Africans living in the diaspora. We’re looking to a future where we can hold Miss Natural Beauty Nigeria, Miss Natural Beauty Kenya, Miss Natural Beauty South Africa, and many more. We believe that when you educate a woman, you educate a nation.”