Friday, May 23, 2025
Ghana is taking bold steps to spotlight its rich culture and unlock new economic opportunities through the arts. The recently launched theatre production, “Ghana Must Go,” serves as a fresh and innovative part of the “Big Push Ghana Project,” aimed at driving tourism and investment into the country. This unique theatrical experience is designed not only to entertain but also to educate and inspire audiences about Ghana’s heritage, business potential, and natural resources.
Held at the Accra International Conference Centre, this two-day event combines cultural celebration with economic ambition, encouraging both locals and investors to recognize the wealth Ghana holds beyond its borders. With the support of key government bodies involved in tourism, culture, and foreign affairs, “Ghana Must Go” is positioning itself as a powerful platform for storytelling, leveraging humour and drama to reshape perceptions and invite collaboration.
The play is more than entertainment—it is a strategic tool to highlight Ghana as a prime destination for tourism and a promising investment hub within Africa. It invites corporate Ghana and international players to partner with the government in elevating the country’s cultural narrative and economic potential. By embracing local heritage and creativity, the project hopes to inspire collective participation and showcase how the arts can contribute significantly to national development.
This theatrical initiative also shines a light on the untapped opportunities within Ghana’s natural resources and investment landscape, encouraging stakeholders to look beyond traditional sectors. It highlights the vital role that theatre and creative arts can play in strengthening the country’s economic growth and international profile.
Ghana’s new theatre production, “Ghana Must Go,” is turning heads—not just as a captivating play but as a strategic driver for tourism and investment growth. As part of the larger “Big Push Ghana Project,” this production is gaining momentum in its mission to project Ghana as a vibrant cultural destination and an attractive hub for investors across Africa and beyond.
The play recently premiered at the Accra International Conference Centre in a two-day event, capturing the attention of local audiences and industry stakeholders alike. With strong backing from the Ministry of Tourism, Culture and Creative Arts as well as the Ministry of Foreign Affairs, the production is poised to become a flagship initiative that bridges arts, culture, and economic development.
At its core, “Ghana Must Go” is an innovative theatrical experience that combines humor, storytelling, and inspiration to narrate the Ghanaian story in a compelling and relatable way. Rather than a conventional stage show, it is a creative vehicle to showcase the nation’s rich heritage and business prospects, making the connection between culture and commerce crystal clear.
One of the key objectives of the play is to attract more visitors by positioning Ghana as a must-see destination with unique cultural offerings. Tourism is increasingly recognized as a cornerstone of economic development, and initiatives like this are helping to diversify Ghana’s appeal beyond traditional tourism models. The production invites visitors to immerse themselves in authentic Ghanaian life while encouraging them to explore the country’s natural beauty and historical landmarks.
Additionally, the play challenges investors to look more closely at Ghana’s vast resources and potential. Beyond the usual economic sectors, it highlights opportunities that can be unlocked through partnerships and investments in tourism, cultural industries, and infrastructure development. By doing so, the initiative aims to generate sustainable economic growth and enhance Ghana’s competitiveness on the global stage.
Importantly, “Ghana Must Go” emphasizes the role of theatre and the arts as powerful contributors to the country’s development agenda. The creative sector has often been overlooked as an economic driver, but this project underscores how sustained investment in theatre can create jobs, support local businesses, and promote Ghanaian culture internationally. Through creative expression, the play fosters a sense of pride and identity among Ghanaians, while inviting the world to experience the country’s spirit.
The event also serves as a call to action for corporate Ghana and key industry players to join forces with the government in realizing the project’s vision. Public-private partnerships will be critical to maximizing the impact of tourism and cultural initiatives, ensuring that economic benefits reach all sectors of society.
This theatrical launch attracted notable figures from Ghana’s tourism, media, and entertainment sectors, highlighting the collaborative effort behind the project. With such broad support, “Ghana Must Go” is well-positioned to become a recurring cultural phenomenon that not only entertains but also educates and mobilizes.
Beyond its immediate goals, the project fits neatly into a larger movement within Ghana to harness creative arts as a catalyst for socio-economic transformation. The government’s focus on leveraging culture for development is gaining traction, with this play acting as a beacon for future initiatives that merge creativity with economic empowerment.
Moreover, the event marks a fresh chapter in Ghana’s efforts to rebrand itself on the global stage. By using theatre as a storytelling tool, the country is reshaping its image, moving away from stereotypes and showing the world a multifaceted nation full of potential, innovation, and resilience.
As the play gains momentum, it is expected to attract more attention from international tourists and investors seeking authentic experiences and promising opportunities. The success of “Ghana Must Go” could inspire similar projects across the region, contributing to a stronger creative economy and expanded tourism markets in West Africa.
In conclusion, “Ghana Must Go” is more than a theatrical production—it is a strategic initiative designed to leverage Ghana’s cultural assets to boost tourism and investment. By creating a platform that connects audiences with the country’s story through humor and inspiration, the project offers a fresh approach to economic development. With ongoing support from government and private sectors, this play is set to be a vital part of Ghana’s journey toward sustainable growth and global recognition as a top cultural destination.
