Wande Coal entertains as Maltina clocks 50

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Read History Go to My Account Log Out Enhanced by Google BDSunday Wande Coal entertains as Maltina clocks 50 It was an evening of entertainment and mega fun as hip hop crooner, Wande Coal brought everybody to their feet

Listen to this article Share It was an evening of entertainment and mega fun as hip hop crooner, Wande Coal brought everybody to their feet as popular malt brand, Maltina marks 50 years.

The singer took guest down memory lane as he dished out repertoire of his hit songs back to back, making guests at the event dance nonstop. As part of the celebration, Maltina also unveiled a new look for the iconic malt brand while retaining the taste and nutritional qualities consumers have come to love.

The event held recenty in Lagos, brought together business partners, distributors, consumers and other distinguished guests to celebrate the milestone and experience the refreshed brand through interactive activities, entertainment and product showcases.

Speaking at the event, Sarah Agha, Marketing Director, Nigerian Breweries Plc., reflected on the brand’s journey and the thinking behind its refreshed identity. She highlighted Maltina’s longstanding commitment to nourishment and happiness, noting that the new look represents a more contemporary and confident expression of the brand as it prepares for its next chapter.

She reassured consumers that while the brand’s visual identity has evolved, its familiar taste and nutritional credentials remain unchanged. She said “This is not just about refreshing our identity; it is about reaffirming our commitment to nourishment and to families across Nigeria. Our new look makes these commitments even more visible. While our identity has evolved to welcome a new chapter, our taste and nutritional credentials remain unchanged. It is still New Look, Same Nourishing Taste,”

In his welcome address, Thibaut Boidin, Managing Director, Nigerian Breweries Plc., celebrated Maltina’s remarkable journey and acknowledged the consumers, partners and distributors whose continued support has contributed to the brand’s growth. He also reiterated the company’s commitment to social impact, announcing plans to support the education of children from underserved communities in the coming year.

The unveiling was brought to life through a creative performance by Hermes Iyele, combining poetry, dance and music around the theme of rebirth, followed by a celebratory toast led by Nigerian Breweries executives.

Elohor Olumide-Awe, Portfolio Manager, Non-Alcoholic Brands, Nigerian Breweries Plc., and Daniella Ogunsanya, Senior Brand Manager, Maltina, shared perspectives on the brand’s refreshed identity and its next chapter. Elohor introduced the “Whats Your Word” campaign, which invites consumers to engage with Maltina’s new look by expressing their impressions of the refreshed identity in ONE word.