Telecel introduces e-wallet, online shopping platform

Philip Amoateng, Managing Director of Telecel Cash

TELECEL Mobile Financial Services has introduced the Telecel Cash E-Wallet and Telecel Shop, bringing shopping, payments and digital financial services together in the Telecel Play App.

The Telecel Cash E-Wallet allows customers on any mobile network to use Telecel Cash services through the Telecel Play App, without needing a Telecel SIM.

Users can send money across networks, buy airtime and data, pay utility bills and subscriptions, pay merchants, withdraw cash at Telecel Cash agent points, and manage transactions securely through a simple interface.

Alongside it, Telecel Shop is a digital marketplace within the app where customers can buy from local and international sellers.

Ghanaian sellers gain access to product discovery, payment and fulfilment services in one place, while customers enjoy a wider choice of products from Ghana and abroad, with payments made securely through Telecel Cash.

The launch comes as Ghana remains one of Africa’s most mobile-money-driven economies, yet many businesses still lag behind consumers in digital payments.

The Bank of Ghana reports that mobile money transactions reached GH¢4.54 trillion in 2025, up 50.8 per cent from 2024. Even so, only 37 per cent of Ghanaian businesses accept or use digital payments, according to the latest Integrated Business Establishment Census data published in 2025 by ReFinD and ISSER, in collaboration with the Ghana Statistical Service.

This gap presents an opportunity to drive merchant adoption and deepen financial inclusion.

Speaking at the launch, Philip Amoateng, Managing Director of Telecel Cash and Digital Transformation, said: “We are focused on making customers’ lives easier and widening access to digital services. Telecel Shop and the Telecel Cash E-Wallet combine commerce and payments in one ecosystem, offering greater choice, convenience and flexibility. From shopping with local and international merchants to making everyday payments, customers can enjoy a seamless, secure experience on one platform.”

Derrick Yeboah Atakora, Country Manager of Flood Pte, said Ghana had consistently embraced technologies that made everyday life and commerce easier.

“Ghana has always demonstrated a remarkable appetite for innovation. From the introduction of the Sika Card in 1997 to E-zwich in 2008, and mobile money interoperability in 2018, our country has consistently embraced technologies that make everyday life and commerce easier. Through Telecel’s extensive network and trusted infrastructure, even the smallest neighbourhood shop has an opportunity to participate more fully in our digital economy,” he said.

He added: “For us at Flood, this partnership is more than launching a marketplace. It is about giving the businesses that form the backbone of Ghana’s economy a greater opportunity to thrive.”

Representing Trade Enablers Group, a Danish company, Priscilla Nana Yaa Opoku, Senior Economic Diplomacy Adviser for Tech and Digitalisation and Regional Lead for Sub-Saharan Africa at the Trade Council of Denmark, said: “Denmark has a strong tradition of digital innovation, entrepreneurship and technology development. The partnership between Telecel and Trade Enablers Group is a practical example of how Danish expertise and international collaboration can contribute to opportunities in the Ghanaian market.”

She added: “It brings together the reach and established customer ecosystem of one of Ghana’s leading telecommunications operators with the international digital commerce expertise of a Danish-founded company.”

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