It’s Just Constantly Failing – Toke Makinwa Shares Painful Business Experiences

Naija News reports that the popular broadcaster admitted that both ventures failed but disclosed that she was making plans to bring back her makeup brand.

She explained that the experiences had given her important lessons about running a business, handling risks and making better decisions as an entrepreneur.

Makinwa made this known during an episode of Master of Craft, a YouTube storytelling series produced by Pawnshop by Bluradish.

Speaking about her journey into entrepreneurship, she revealed that her first attempt to establish a handbag business did not work out.

Her subsequent move into the makeup industry also ended in failure.

According to her, the setbacks have taught her to accept mistakes, learn from them and find ways to improve rather than give up on her ambitions.

She said: “I failed. It’s just constantly failing, but failing forward, and being comfortable enough to take those risks that do not actually sink you, but shape your decisions going forward. Maybe it’s the colouring, maybe it’s the stitching, maybe it’s just the idea. You have to keep learning on the job. What is a billion dollars worth if it’s just sitting there? If you are the smartest person in the room, you’re in trouble. Do not let your now determine your future. Remind yourself of your why.”

Copy link Copied! Facebook X (Twitter) WhatsApp Telegram Follow Naija News on Google Author: Doris Ijeoma Israel Doris Ijeoma Israel is an entertainment journalist and graduate of the Nigerian Institute of Journalism, Lagos, where she obtained a Higher National Diploma (HND) in Mass Communication.

She has several years of experience in digital journalism, covering the Nigerian entertainment industry, with a focus on film, music, celebrity news and developments in popular culture.

Her work also explores the stories and personalities shaping the entertainment industry. She can be reached at doris@naijanews.com.