That’s not how Fiifi Kwetey, Sammy Gyamfi and others did it – Gyampo Slams NPP for not learning

Political scientist Professor Ransford Gyampo has taken a swipe at the New Patriotic Party’s (NPP) approach to political communication, arguing that its current strategy is failing to address the issues that matter most to ordinary Ghanaians.

In a Facebook post dated November 9, 2026, the governance analyst criticised what he described as an excessive focus on press conferences and repeated demands for government officials to resign. He argued that such an approach does little to strengthen the party’s position when it is not accompanied by concrete proposals and meaningful solutions.

Prof. Gyampo’s remarks come at a time of heightened political tension between the ruling National Democratic Congress (NDC) and the opposition NPP over various national concerns, including service passport allegations, governance and public accountability.

He maintained that an effective opposition party must do more than expose alleged wrongdoing or demand the removal of government appointees. According to him, political leaders must communicate with purpose by presenting facts, developing convincing arguments and offering alternatives that respond to the needs of the people.

Reacting to the NPP’s approach, he wrote: “Ghanaians are not bothered about the new infantile national communications strategy of ‘resignation-call-press-conferences.'”

The professor further cited the communication styles of former and current NDC communicators Fiifi Kwetey and Sammy Gyamfi as examples the opposition could learn from.

He argued that their success in political communication was built on research, strategic presentation of issues and the ability to influence public discussions through persuasive arguments.

Prof. Gyampo suggested that the NPP should examine these methods instead of repeatedly organising press conferences to demand the resignation of government officials.

He also expressed disappointment over what he considered a lack of openness to learning among some individuals handling the party’s communication.

In another part of his post, he remarked: “That’s not how the Fiifi Kweteys, Sammy Gyamfis etc did it. The guys are even non-receptive to learning.”

The comments have attracted reactions from social media users, with opinions divided over whether the NPP’s communication strategy is appropriate.

Some commentators supported Prof. Gyampo’s position, insisting that opposition parties must demonstrate their readiness to govern by presenting workable policies and offering constructive criticism.

However, others defended the NPP, arguing that demanding resignations and investigating alleged misconduct are legitimate ways for an opposition party to hold the government accountable.

The debate highlights the growing importance of political communication in Ghana, where the ability to present convincing arguments and shape public opinion can influence a party’s public image and electoral fortunes.

Prof. Gyampo’s intervention has consequently raised questions about whether the NPP’s current approach is effective enough to maintain public confidence and challenge the governing party.

His central argument is that opposition politics should not be reduced to press conferences and calls for resignations. Instead, political communication should be driven by credible information, practical ideas, strategic planning and a willingness to learn from successful examples.

Source: Ransford Gyampo, Official Facebook Post, 9 November 2026

Autonews200 feedback-opera-news-app@opera.com