MTN Introduces Loyalty Coins on Its App

The programme, known as MTN Loyalty Coins, was launched in partnership with Bvndle, a Loyalty-as-a-Service platform. Customers can earn coins through everyday transactions on the app, including airtime and data purchases, and redeem them across different categories on the Bvndle marketplace. Each coin has a fixed redemption value of N10, while first-time users of the app will receive welcome coins upon downloading it.

Speaking on the launch, MTN Nigeria’s Chief Marketing Officer, Onyinye Ikenna-Emeka, said the programme was designed to recognise customers who increasingly manage their daily activities digitally.“This is central to our ambition of enabling digital, social and financial inclusion, and to our belief that everyone deserves the benefits of a modern, connected life.”

The Acting Managing Director of Bvndle Loyalty Limited, Ikechukwu Nwaguru, said the partnership would connect customers to a wider network of merchants while helping businesses increase customer engagement and transactions.

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