Canal+ and MultiChoice reduce DStv packages in all Sub-Saharan Africa countries to 4, Premium rebranded as Ultimate.
Canal+ and MultiChoice have reduced DStv packages in all Sub-Saharan Africa countries by unveiling a simplified line-up of DStv and GOtv packages, reducing DStv’s offering from six packages to just four and bringing every Premier League match into a mid-tier sports bundle for the first time.
The new packages, launched under the “Expect More” campaign, take effect on November 2026.
All the various packages have been reduced in various countries.
In Kenya for example the DStv Starter now costs KES 750 (about $6) a month, DStv Select KES 1,500, DStv Sports KES 3,000 and DStv Ultimate KES 7,300 (about $56). The same prices apply on the DStv Stream app.
SuperSport Swahili has been added as a New Channel for East Africa.
While in South Africa for example, Canal+ and MultiChoice is restructuring its DStv packages into 5 bouquets, the rest of sub-Saharan Africa will get a reduced and more simplified structure of just 4 DStv packages, with no Movies and Series package and the top-tier package, DStv Premium, rebranded as DStv Ultimate.
In Ghana, it was announced that the government had reached a new agreement with Canal+ and MultiChoice Ghana to introduce cheaper DStv subscription packages as part of efforts to make pay television more affordable and discourage the use of pirated services and illegal “ghost boxes”.
The Minister of Communication, Digital Technology and Innovations, Samuel Nartey George joined MutiChoice Ghana and Canal+ officials to make the announcement saying that the new move was a result of the government’s engagement with MultiChoice and Canal+, that had been driven by the need to protect the interests of Ghanaian consumers by making television content more affordable.
“I think that for us, when we began this journey with MultiChoice and now, Canal Plus, the question had been very simple. How do we put content in the hands or in the homes of Ghanaian families at a price that is affordable? The Ghanaian consumer is our ultimate interest,” the sector minister Sam George said.
In Botswana in Southern Africa, Canal+ and MultiChoice are sticking with 5 packages like in South Africa, but Premium is also changed to Ultimate.
In West Africa, like Ghana, an announcement was also made on Monday that DStv’s packages are reduced to 4, like in East Africa.
In Uganda on Monday, at MultiChoice Uganda’s head office in Kampala, MultiChoice Uganda also announced the reduction to 4 packages: Starter (Shs25,000), Select (Shs60,000), Sports (Shs100,000) and Ultimate (Shs185,000).
On Monday, MultiChoice Kenya announced that the restructured DStv packages, which came into effect from September 17 in South Africa, will roll out in East Africa from November 5, in addition to the launch of SuperSport Swahili.
Similar to the restructure that came into effect in South Africa last month, Canal+ and MultiChoice will now have DStv Starter, DStv Select and DStv Sports as its packages.
There will however, be no Movies and Series package that in South Africa replaced DStv Compact Plus, with DStv Premium as the most expensive fourth package being renamed as DStv Ultimate.
In East Africa, Canal+ and MultiChoice are reducing its 6 DStv packages to just 4.
In a statement, the pay-TV provider says “The new line-up introduces four DStv packages: DStv Starter at KES 750, DStv Select at KES 1,500, DStv Sports at KES 3,000 and DStv Ultimate at KES 7,300.”
DStv Starter will have 116 TV channels, including Maisha Magic Plus, Maisha Magic Loko, Cartoon Network, Disney Junior, La Liga and Novela+. SuperSport Kickoff is a new TV channel added to this bouquet that will show selected live matches from major football leagues, including the Premier League.
DStv Select costs KSh1,500 and will have 149 TV channels, with a mix of movie channels, local and international series, selected football and other sports, lifestyle content and children’s programming.
DStv Sports, priced at KSh3,000, will have 159 TV channels, including all Premier League matches, the UEFA Champions League, Europa League, and Conference League. It will also feature WWE and UFC content, along with general entertainment channels available on DStv Select.
DStv Ultimate will cost KSh7,300 and have 180 TV channels.
Instead of a separate Movies & Series package like in South Africa, this content of this separate package is folded into DStv Ultimate that also includes access to Formula 1, MotoGP, cricket, rugby, ATP tennis and golf majors.
Notably, the price of DStv Ultimate has also been reduced by KES4,400 from KES11,700 to KES7,300.
At the launch event on Monday for the restructured DStv packages that took place at the Radisson Blu Nairobi hotel, Nzola Miranda, MultiChoice Kenya CEO, said reports Africa Business Communities.
“This marks a defining moment in our 30-year journey in Kenya. For the first time, we have undertaken a comprehensive review of our entire product portfolio, reimagining and simplifying our package offerings to reflect the evolving needs, preferences and realities of Kenyan consumers”.
“You either increase prices, you get more money from fewer people, or you increase the number of customers, even if they pay less,” Nzola Miranda said.
“We are now embarking on a journey to have more and more customers join us and watch football, sports and entertainment seamlessly.”
“We now belong to a global group with a different philosophy. The more people who watch our content, the better. That is why we are making our content available to more people and not restricting it to some.”
“Increasing prices without adding content or value is worthless. That is why some of our customers left us, and we hope from November they start coming back,” Nzola Miranda said.
“We need to meet where the pockets of Kenyans are. This is the start of another 30 years for us to stay here in Kenya.”
MultiChoice Kenya will continue to invest in localised production in Kenya, like the drama series Chamaa which is placed on the Maisha Magic Plus channel on the cheapest DStv Starter package.
“There have been long debates on how we protect our local industry and make content more accessible. By putting Chamaa at our lowest price point, we want more households to see it.” Nzola Miranda said.
Reported by graphic.com.gh.
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