GTA 6 Marketing Is Turning Miami Into Vice City Before Launch

Get unlimited access to everything VICE has to offer.

After years of waiting, the GTA 6 release date is officially now just 30 days away. However, Rockstar Games and Take-Two have been doing more than releasing trailers to build excitement. Over the past two months, the game’s marketing campaign has expanded across beaches, sports arenas, skyscrapers, and even the skies.

Unsurprisingly, Miami has received some of the biggest promotions. With the Florida city serving as the inspiration for Vice City and Leonida, Rockstar has been bringing parts of its fictional location into the real world. That includes everything from Vice City beach chairs to a convoy of vehicles that look like they drove straight out of the game.

#GTAVI marketing campaign (via @samchrme) pic.twitter.com/yTWHQKxVJ5

However, the campaign also stretches well beyond Florida. Here is a roundup of the GTA 6 marketing spotted around the world, along with the events already announced for the coming weeks.

Just got off work, so I can finally take some better photos!🌴🌴🌴🌴🌴🌴🌴Look at these GTA 6 marketing beach chairs the colors give off such an neon vibe! 🐊🐊🐊🐊🐊More beach content coming later today, I've got so many pics saved up!🔥🔥🔥🔥 pic.twitter.com/QhMP1RYZqd

Rockstar Games and West Coast Customs popped out in Key Biscayne today to do some promo for GTA 6 🔥 pic.twitter.com/hhRg2OP8i6

🚨 THE GIANT GTA 6 MURAL IN HOLLYWOOD, LOS ANGELES, IS OFFICIALLY COMPLETE! 🔥🌴Jason and Lucia have officially taken over Hollywood Boulevard! 🎨 The massive mural featuring GTA VI’s iconic protagonists is now finished, bringing Rockstar Games’ next blockbuster to life on the… pic.twitter.com/nL0myYFsTK

A fan who turned her car into a GTA 4 police cruiser took some iconic pictures in front of the GTA 6 billboard and mural in New York (Liberty City).(via @ElectronixPurge) pic.twitter.com/h6YBT2BjEa

🚨 GTA VI HAS TAKEN OVER CHICAGO! 🚌🔥GTA 6 artwork featuring Jason and Lucia has appeared on a double-decker bus in 📍 Chicago, bringing Rockstar’s massive marketing campaign to the streets of another major US city!With the game’s iconic pink-and-blue aesthetic, Vice… pic.twitter.com/UiCYZPcV4Y

X Share on Facebook (Opens in new window)Facebook Share using Native toolsShareCopied to clipboard MoreFrom VICE The Dark History Behind the Mansion From ‘The Big Lebowski’ 38 minutes ago By Tony Alpsen

VICE membership also gives you access to our very best writing and exclusive new documentaries.