FSSAI Initiates Action Against Storia Foods for Misleading Pomegranate Juice Claims

By PTI | Updated: October 19, 2026 17:20 IST

The Food Safety and Standards Authority of India (FSSAI) has launched 'adjudication' proceedings against Storia Foods & Beverages Private Limited. This action comes after the food regulator found misleading claims on the label of Storia's pomegranate juice.

The FSSAI highlighted that while the Storia juice (pomegranate) contains only four percent pomegranate concentrate and 12 percent apple concentrate, its name and imagery could mislead consumers about the product's actual composition. The regulator noted that the label failed to clearly state that the juice was reconstituted from concentrate, a requirement under relevant regulations.

Furthermore, the claim 'equivalent to 100% fruit juice (reconstituted)' on the product was deemed inconsistent with advisory guidelines. The front of the packet prominently displayed 'no added sugar,' while the less prominent back stated 'contains naturally occurring sugars from fruit,' which the FSSAI found to be misleading for consumers.

Following an inspection, sample collection, and label scrutiny, the FSSAI found that the information and claims on the label allegedly violated food safety regulations. The company's explanation was deemed unsatisfactory by the competent authority, leading to the approval of adjudication proceedings.

In related actions, the FSSAI also issued notices to HealthyHe Foods LLP for misleading claims on a cranberry extract product, and to Bakelite Food Processing for deceptive labeling and advertising of its 'Puneri Cream Roll.' BMS Lifescience also received a notice for misleading claims on its 'HAOG's Cranberry Urinary Tract Health Capsule,' which was additionally being marketed and distributed under an expired registration certificate. These actions underscore FSSAI's commitment to ensuring accurate food labeling and consumer protection.

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